Businesses now have the power to leverage the Internet — search
engines, blogs, social media — to reach customers more effectively.
This includes connecting with customers where they hang out online and
engaging in conversations about the topics most important to them.
Social CRM (Customer Relationship Management) is all about joining the
ongoing conversations our customers and prospects are already having
and not trying to control them. It's realizing that people like doing
business with people they like and love doing business with people they
- How to use social media to connect with customers online
- Creating content to attract more customers to your business
- Tools to help you manage and measure your social media efforts
Date: Tues. April 14, 2009
Time: 2PM ET (GMT -5)
Duration: 1 Hour
Who should attend?
Marketing professionals and business owners. No technical experience required.