Tag Archives: customers

Are You Waiting? Still? Well…..Goodbye!

This is officially the beginning of the end for many. December 27, 2011. There will be a moment over the next couple to handful of years in which you'll reflect back to this post (or others like it) and say "oh crap". Or it may be the longer rendition which usually sounds something like "Why […]

Powered Webinar: From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

  Live Webinar on Thursday, September 17th Featuring Newell Rubbermaid, The Community Roundtable and Powered A successful social marketing program requires the same comprehensive, well-planned approach that traditional marketing programs demand, and it entails careful consideration of how your company will participate. At the heart of most social marketing programs is some form of online […]

First Of The Month Syndrome: You’re Not Starting Over

Month end is behind you, save for those few deals that are going to be back-dated to August 31. Hopefully with C.A.R.S. you didn't need to do that. Now it's a whole new month and you're thinking "I'm at zero, clean sheet of paper, time to hit my numbers!"  Since we know so many people […]

How to Use Social Media to Attract More Customers – Free Marketing Webinar

Businesses now have the power to leverage the Internet — search engines, blogs, social media — to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our […]

Taking The Fear Out Of Online…One _______ At A Time

Even though you've already heard it: If you want to succeed in business today, it has to take place online. For us in the auto industry, that's truly more the case than not. But the fact is it's not harder than it looks or sounds if you have the right assistance. Maybe it used to […]

If My Ads Won’t Bring Them, Santa Will (and other misguided beliefs)

If the auto industry is living on one thing right now, it's hope. Not that hope isn't good, quite the opposite. But if your plan to drive traffic, sales and retention is based on the hope that people will see your ad, or that people will stop right off the freeway because your sign is […]

Build It And They Will Come…

In hospitality, it's the Ritz-Carlton, Four Seasons and Luxury Collection hotels, in aviation you're talking about the A380 and B787, and in automobiles Bentley, Rolls-Royce, Maybach, Lamborghini, Bugatti and the like. These brands beacon to those that can afford them and those that can't. They represent some of the finest in quality and reputation. Now […]