Category Archives

What will it take for dealers to get serious about online and focus on what drives traffic today and going forward?  It's a question asked often nowadays but not answered.  So, what do you think is the number one spur to get dealers to act and why?

1. Dealers/GMs understanding online more, or
2. Vendors making it easier to understand and work with them, or
3. OEMs somehow mandating minimums/standards, or
4. More dealers going out of business because they chose to ignore it (trickle-down effect)

Please leave as many comments as possible so we can also tailor some of the blog content going forward for more relevancy.

Thanks!  -IM@CS

Best practices: Professional Insight, Powerful Results

Gary May

www.imacsweb.com

Dealerships: What is going to be your focus for the near term and why?

1. Social media: Blog, Discussion group, Forums, etc
2. Contextual marketing: Mobile ads, eNewsletters. Redesigned website, Microsites, etc
3. Experiential marketing: Owner events, Demo Days, etc
4. Reputation management: CarFolks.com, DealerRater,com, MyDealerReport.com, etc
5. Marketing to women: Dedicated staff, Affiliate events, Test Drives & Manicures, etc

Let us know what your next steps are and then check back in 60 days to comment or email us!

Gary May

www.imacsweb.com

Considering the current market and economic conditions, the marketing and spending pull back and other factors, what do you think is going to be the heartbeat of the impending NADA Convention?  Which segment of vendors do you think will be busiest?  What do you need most at your company?  And are you planning on attending?

Gary May

www.imacsweb.com