Dealerships: What is going to be your focus for the near term and why?
1. Social media: Blog, Discussion group, Forums, etc
2. Contextual marketing: Mobile ads, eNewsletters. Redesigned website, Microsites, etc
3. Experiential marketing: Owner events, Demo Days, etc
4. Reputation management: CarFolks.com, DealerRater,com, MyDealerReport.com, etc
5. Marketing to women: Dedicated staff, Affiliate events, Test Drives & Manicures, etc
Let us know what your next steps are and then check back in 60 days to comment or email us!