Tag Archives: webinar

The cost of information versus execution

We hem. We haw. We decide. We buy. We go. Then what? First, let’s go back to the start. What is the education budget of your dealership? There is likely a marketing budget, a maintenance budget and even a coffee budget (especially if you’re a high-line store). Where is your education budget? How much is […]

Google Plus Pages Allowing Dealers To Do More (Half-Baked)?

With innovation and technology comes missteps and half-hearted attempts to "do it". As more dealers encourage their staff, and many times vendors, to push into new technology, software and social networking, which should be commended, the volume of missteps and simple ignorance increases as well. It's simple: if you don't know how to do something, […]

Webinar: Social Media Help Desk: The Do’s and Don’ts of Facebook

Date:  Wed, April 28th  Time:   2:00 PM CentralDuration:  60 Minutes Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom, Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super […]

Webinar: Ward’s eDealer 100

Ward’s will introduce you to successful dealers from the Ward’s e-Dealer 100, each of whom have implemented unique sales strategies for driving sales. The Ward’s e-Dealer 100 is considered the industry’s benchmark for measuring top franchised new car dealerships by Internet sales, and we have selected dealers from our list to offer insights into the […]

Getting and Keeping Customers Through Digital Marketing Strategies

You'll get a clear playbook, based on hard data, clearly defined tactics and illustrative case studies, for how to make the most of the digital tools that are driving business results. Speaker: Geoff Ramsey, eMarketer CEO (see below for more info on Geoff)What: Getting and Keeping Customers Through Digital Marketing StrategiesWhen: Thursday, February 4, 2010, […]

Powered Webinar: From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

  Live Webinar on Thursday, September 17th Featuring Newell Rubbermaid, The Community Roundtable and Powered A successful social marketing program requires the same comprehensive, well-planned approach that traditional marketing programs demand, and it entails careful consideration of how your company will participate. At the heart of most social marketing programs is some form of online […]

Cars.com Webinar: Cashing in on Web 2.0, Using Social Media Sites to Drive Sales

Register Now As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement […]

Live Webinar: Pitfalls and Best Practices for Building Online Communities

Pitfalls and Best Practices for Building Online Communities Featuring Forrester Principal Analyst, Lisa Bradner Date:  Wednesday, June 24thTime:  3:00 PM Eastern Time/10:00 AM Pacific Time Duration:  60 Minutes Online communities offer marketers tremendous business advantage, but content-rich, highly engaging communities don’t just happen—they are planned, designed, and continuously nurtured to deliver real ROI that can help […]

Free Webinar: Your Site, Your Sales: Win More Deals With More Roads to Your Internet Showroom

Online, you know the power of your website to connect with in-market shoppers and get them into your store to buy a car. How customers arrive at your site, though, can vary with where they are in the purchase process and their internet habits. While some prospects take a direct route by entering the URL, […]