You'll get a clear playbook, based on hard data, clearly defined tactics and illustrative case studies, for how to make the most of the digital tools that are driving business results.
Speaker: Geoff Ramsey, eMarketer CEO (see below for more info on Geoff)
What: Getting and Keeping Customers Through Digital Marketing Strategies
When: Thursday, February 4, 2010, 1 PM ET/10 AM PT
Geoff Will Brief You On:
- Effective digital strategies used in retention such as e-mail, mobile, social forums, apps, widgets, and webinars
- The wide range of digital tools that are used in acquisition such as search, online video, social networks, and other viral sharing and peer-to-peer tactics
In today's tough economy, marketers need to simultaneously hold on to existing customers and constantly bring in new ones in order to be competitive and survive. New digital technologies and tools can support both these objectives—usually more cost-effectively than traditional media and marketing efforts.