Online, you know the power of your website to connect with in-market
shoppers and get them into your store to buy a car. How customers
arrive at your site, though, can vary with where they are in the
purchase process and their internet habits. While some prospects take a
direct route by entering the URL, many more buyers arrive via
third-party shopping sites, automakers’ sites and search engine results
pages. Are you casting the widest possible net to reach them, or are
you relying on luck? This webinar examines tactics you can use to lead
ready-to-buy shoppers to your site and work with them to win their
business.
In this session, you’ll learn:
- Where car buyers look on the internet to get the information they need.
- Which internet sites in-market shoppers consider the most valuable.
- How to leverage third-party sites to drive traffic to your store’s site.
- How to implement SEM and SEO campaigns that drive results.
Friday, June 12, 2009 9:00am PDT/12:00pm PDT
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