As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement on these sites to help you understand the channels and how you can capitalize on them.
In this session led by Kathy Kimmel, Cars.com director of automotive consulting and dealer training, you'll learn how to:
- Identify which social media sites connect your store with in-market shoppers
- Incorporate social media sites into your sales process
- Develop site-specific tactics that help you engage car buyers and encourage open communication
- Determine who should manage your social media presence
Friday, August 14, 2009 12:00 pm EDT / 9:00 am PDT