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Cars.com Webinar: Cashing in on Web 2.0, Using Social Media Sites to Drive Sales

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As online communities grow in ever-increasing numbers, are you a part of the conversation or standing on the sidelines? Social media sites such as Facebook, MySpace and Twitter allow you to engage your customers outside the store and develop relationships that drive repeat and referral business. This webinar examines the rules of engagement on these sites to help you understand the channels and how you can capitalize on them.
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In this session led by Kathy Kimmel, Cars.com director of automotive consulting and dealer training, you'll learn how to:

  • Identify which social media sites connect your store with in-market shoppers
  • Incorporate social media sites into your sales process
  • Develop site-specific tactics that help you engage car buyers and encourage open communication
  • Determine who should manage your social media presence

Friday, August 14, 2009 12:00 pm EDT / 9:00 am PDT

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Free Webinar: Your Site, Your Sales: Win More Deals With More Roads to Your Internet Showroom

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Online, you know the power of your website to connect with in-market
shoppers and get them into your store to buy a car. How customers
arrive at your site, though, can vary with where they are in the
purchase process and their internet habits. While some prospects take a
direct route by entering the URL, many more buyers arrive via
third-party shopping sites, automakers’ sites and search engine results
pages. Are you casting the widest possible net to reach them, or are
you relying on luck? This webinar examines tactics you can use to lead
ready-to-buy shoppers to your site and work with them to win their
business.

In this session, you’ll learn:

  • Where car buyers look on the internet to get the information they need.
  • Which internet sites in-market shoppers consider the most valuable.
  • How to leverage third-party sites to drive traffic to your store’s site.
  • How to implement SEM and SEO campaigns that drive results.

Friday, June 12, 2009 9:00am PDT/12:00pm PDT

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