Tag Archives: free

All Of Us In Automotive Need To Be…Less Automotive (At Least Socially)

One of the things that I love about IM@CS is the fluid nature of what we do. In consulting to different businesses (and thankfully contributing to different industries), we are involved in different aspects of attracting, engaging and retaining customers. One thing that is more than evident is the necessity to be more than single-track […]

Gut Check: What Are We Doing? Oh Yeah, Measuring!

Overstated? Maybe….but likely not. What are we doing? If we go by the numbers, and they're estimated but well known, we've got the second largest employer in the Untied States behind our back. The automotive industry is massive, even if you don't consider the associated businesses it keeps thriving. So, let's say we have a […]

The Almighty Salesperson…And The Almighty Dollar

Somewhere, over time, the thing in the middle of you and a buck (customer, client, deal, contract) was swept away even though that is was business is all about. It seems like the easy ride, free equity, huge perks and general "asleep at the wheel" mentality gave way to a gaping hole the size of […]

Webinar: Reving up Automotive Market Research with Social Media Analysis

As auto manufacturers and suppliers grapple with tough economic times, understanding consumer preferences becomes even more important for near-term survival as well as future viability. J.D. Power and Associates’ Web Intelligence Division utilizes social media to help the auto industry gain consumer insights, mining the blogosphere for unvarnished insight and unbiased opinion. We invite you […]

How to Use Social Media to Attract More Customers – Free Marketing Webinar

Businesses now have the power to leverage the Internet — search engines, blogs, social media — to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our […]

Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale

Date: Friday, Feb. 13, 2009Time: Noon to 1 p.m. (Eastern)Location: Your ComputerCost: FREE Click Here Online advertising allows car buyers to connect with you in myriad ways: making a phone call, sending an email, visiting the store or clicking over to your store's website. The growing use of chat among online shoppers creates an additional […]

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective. 1. Where?    Twitter, Facebook, […]