Most of the time, due to how we partner with businesses, we hear how different people experience us in the course of our work. One of the biggest differences is that consulting is not reselling or representing. Consulting, quite simply, is the truest form of advising a business for growth.
Most of our competition lives on reselling and representing products and services, many times up to 70% of their revenue exists from ensuring businesses sign up. IM@CS takes no reseller, representation or commission-based fees. You can count how many companies in the automotive space that consider themselves consultants work consulting agencies that shy away from the practice of taking such fees on your hands and feet. The other hundreds of so-called consultants in the space do.
The other side of consulting’s true definition is error mitigation. Nearly anyone can regurgitate Google, Bing, Facebook, Instagram, YouTube and a host of well-regarded SEO, SEM and social media entities. Very few can actually look at measurement, validate and fix errors. Most of the time this simply is due to the fact that most consulting companies are not immersed in analytics and unbiased measurement.
How can you validate this yourself? When is the last time that you and your agency, consultant, vendor and/or BDC/sales trainers had a meeting with data that was not proprietory? The meeting actually took place in your Google Analytics, Google Search Console/Webmaster Tools, Google Trends, MOZ, SEMRush, SpyFu, Rank Ranger, GMB Insights, Facebook Insights and the like? Step 1: if you are not using those tools and relying on proprietary reporting, the first thing you can nearly guarantee is some level of data manipulation. Step 2: can anyone else besides said vendor validate the data? If you cannot validate nearly 100% of the data, start asking questions before you cancel so you don’t make the mistake again.
Consulting is not easy, reselling products is. Building businesses with buy-in, accountability (including vendors) and measurement is heavy lifting, coming in for a 3:00 to 4 hour meeting and throwing a report at people telling them that they are not doing the job they need to do is easy.
When you want to get serious about your business, start asking serious questions and making serious commitments. Until then, keep feeding the middle men and resellers of the automotive industry.
Admittedly, an easy buck is an easy buck. So if you find making a buck is easier in 2020 than it was 10 years ago or 20 years ago, don’t change a thing.
Otherwise, contact us or another reputable, proven consultant/consulting company (there’s just a few of us) and start making change happen in your business.