December 15, 2022 – IM@CS has joined the Automotive Standards Council for standards and data regarding the implementation of the impending Google Analytics 4 switch.

December 1, 2022 – Gary will be the featured speaker at he upcoming January 2023 Lotpop 20 Group in Kansas City.

November 1, 2022 – Jake, Heather and Gary will be attending the 2023 NADA Show in Dallas, TX! As we do every year, IM@CS will be meeting with the industry’s growing vendors to review new products and best-in-class solutions for dealers and groups as well sharing best practices with partners, clients and third parties. Contact us to arrange for a meet up, discussion or vendor review. See you in Dallas!!

September 1, 2022 – Gary will be the closing speaker at the MOPAR Vendor Expo in Las Vegas, NV November 7-9 and participate at the CLM Loyalty-run Stellantis event with Women In Automotive in the booth right next to the MOPAR Performance Institute on the show floor.

September 1, 2022 – Meet up with Jake, Gary and Colleen at DrivingSales Executive Summit! Gary will be a speaker along with Nick Degnan of Hyundai & Kia of Mankato at DSES October 9-10 with the session title being “What You’re Still Missing About Your Marketing”. RideDSES is on and riders who register for DSES receive $200 off registration with RIDEDSES200 as the discount code! Register for #RideDSES at Eventbrite (multiple options including charitable donations). See you at Bellagio for multiple events in October!

August 20, 2022 – Colleen and Gary will be co-hosting Women In Automotive‘s WIA Social at DSES October 9, 2022 along with Veronica Dunford and Kathy Gilbert at Bellagio Hotel in Las Vegas prior to the DrivingSales Executive Summit (use discount code Gary100 for $100 off DSES!) plus a reception the evening before at The Loft above Cabo Wabo along with TrueCar. Join WIA owners and board members plus the #RideDSES #MeetThePros at the reception on October 8 at 6:00p prior to Sunday’s bike ride and 3-hour agenda.

April 1, 2022 – IM@CS is a sponsor of and Gary will attend the Colorado Auto Dealers Association (CADA) Annual Convention in Colorado Springs May 25-28 at the beautiful Broadmoor. Colorado dealers should register today! We are also a sponsor of the CADA all year! Contact us to have a complete, honest review of your digital marketing and/or sales operations.

April 1, 2022 – Women In Automotive will be co-hosting a WIA cocktail reception at the upcoming Digital Dealer Tampa May 9 alongside ASOTU Family Reunion Remix. Ladies and Gentlemen can register to join us and celebrate WIA Recharged (and a year back to in-person events)!

March 1, 2022 – DrivingSales President’s Club in Fort Lauderdale will be one of the places to catch up with Gary at the Ritz Carlton May 15-16. The Super 20 Group style conference for owners and operators is still the only event of its kind in automotive. Use GARY100 for a discount and collaborate with your peers on the beach!

January 1, 2022 – Gary will be speaking at two NADA Workshop sessions at the NADA Show Thursday, March 10. Friday, Saturday and Sunday you can connect with Gary along with Heather Burton on the show floor or at partner booths including DealerBuilt (3949W) DriveCentric (3371W) Dealer Inspire  (3421W) DrivingSales (3975W) and DataOne Software (3321W). In addition, check out Frank J. Lopes‘ #LiveWithLopes at DealerBuilt and join their Happy Hour in the booth Friday and Saturday 4:00-5:00p.

October 15, 2021 – You can find Gary at the closing events of the year with The Banks Report’s Autovate in Austin, TX (Dec 1-2), followed by Women In Automotive’s Annual Convention in Orlando, FL (Dec 12-14).

September 1, 2021 – Gary will be in attendance and speaking at upcoming Fall Automotive events: CADA Annual Convention in Colorado Springs, CO (Oct 6-8), DrivingSales Executive Summit (Oct 10-11) and Digital Dealer (Oct 12-14) in Las Vegas.

June 29, 2021 – Gary has been invited by the National Automobile Dealers Association (NADA) to be a workshop speaker at next March’s NADA Show in Las Vegas, NV. More details soon!

June 1, 2021 – Gary will be attending the DrivingSales Executive Summit October 10-11 at Aria in Las Vegas. Get your client/partner discount code from us or join us for RideDSES for a bigger discount!!

April 1, 2021 – Eric and Gary will be attending Automobility LA (Industry precursor to LA Auto Show) November 17-18 and covering the slew of new model launches and product announcements, meeting with OEM representatives and adding to the unprecedented content that IM@CS provides to dealers around the country.

March 15, 2021 – Gary will be attending Digital Dealer in Tampa, FL and partnering with Women In Automotive for the event at the WIA booth. Se you there June 8-11!

March 1, 2021 – Gary will be a panel speaker at the Colorado Automobile Dealers Association (CADA) Annual Convention happening October 7-9 at The Broadmoor Resort in beautiful  Colorado Springs. He will join Carlie Vogelheim and Paul Walser (NADA Chairman) for a conversation about the future of Automotive Retail.

February 1, 2020 – Gary will be speaking at Tewart Enterprises’ High Performance Leadership and Management Workshop May 18-19 at the Moerlein Lager House in Cincinnati.  IM@CS has a couple passes to share with local Dealers/General Managers who believe the two-day leadership event will benefit them.

January 1, 2020 – Jake, Heather and Gary will be attending the Auto Industry’s biggest event, the NADA Show in Las Vegas, February 14-17. As we do each year, our focus will be sitting down and reviewing new products and services in the digital space, feedback on existing products with vendors, and looking into possible new areas for dealers. We’ll also be hosting a reception Friday evening at Renaissance Hotel’s bar Friday evening immediately south of the Convention Center so come meet up and have a drink on us.

November 20, 2019 – Gary will be attending Autovate 2019 hosted by The Banks Report in Austin December 2-3. AUTOVATE is a one-of-a-kind summit where dealer executives, investors, entrepreneurs and automakers will lead the conversation about the future of automotive retail.

November 13, 2019 – Jake and Gary will be attending Dealer Inspire’s REFUEL event in Naperville, IL on December 10. The following day will be meetings supporting current and future clients in-office at Dealer Inspire’s offices followed by the company’s annual party at Two Brother’s Roundhouse in Aurora, IL! Meet up in Chicago with them!

October 1, 2019 – Eric Trytko and Gary May will be attending LA Auto Show/Automobility LA and covering all of the manufacturer Press Conferences as IM@CS continues to be the only dealer partner to cover all major Auto Shows for U.S. and Canadian franchises’ unique on-page content related to new models, comparisons and SEO.

September 1, 2019 – IM@CS is sponsoring and Gary will be attending the Colorado Automobile Dealers Association Annual Convention September 5-6 at the Broadmoor in Colorado Springs, CO.

August 2, 2019 – Gary will be attending the DealerSocket User Summit at the Anaheim Marriott August 21-23.

May 20, 2019 – Jake will be attending and speaking at the upcoming Digital Dealer Conference August 19-21 in Las Vegas. Schedule some time with Jake ahead by emailing jake[at] and/or attend his session!

March 1, 2019 – Gary will be attending and moderating a panel at the DrivingSales Presidents Club April 16-17, the exclusive dealer/operator conference in New York City focusing on some of the most progressive dealer strategies in the country.

December 17, 2018 – Jake and Gary will both be attending NADA Show 2019, conducting vendor meetings and product evaluations as IM@CS has done each year since 2008. Set a time to meet with Jake and/or Gary via email at info[at] or calling (310) 377-6481. See you in San Francisco January 24-27, 2019!

December 15, 2018 – Erin Ryan has joined IM@CS on our content and social media team, supporting clients’ needs across websites, blogs, social platforms and more. She brings a decade of automotive digital marketing experience to the forefront for our clients!

November 26-28, 2018: Eric and Gary attended and participated in the Los Angeles Auto Show/Automobility LA events as well as the lead-up Women In Automotive and J.D. Power AutoConferenceLA conferences. IM@CS continues to be the only franchise dealership partner in the United States covering the primary auto shows, vehicle unveils and ride-and-drive events as well as editorial, video, photo and other coverage (some photos can be viewed on our Instagram account).

November 23, 2018: ASE Americas has invited Gary to speak at their upcoming Volkswagen Dealer Profit Group immediately after the NADA Show in San Francisco coming up January 24-27, 2019.

September 24, 2018: Annette McCracken has joined the social media team at IM@CS and will be responsible for our client support across all social media platforms and worked with the SEO team on local citations, Google My Business/Bing for Business and more!

August 17, 2018: DealerSocket had Gary speak at their Annual R&D Summit in San Clemente with on focus on how dealerships approach, use and consider CRM. Speaking on the state of Automotive retail, the staff had the opportunity to ask questions to incorporate user-friendly aspects into the next generation products.

August 10, 2018: Gary will be speaking at the Southern California DealerSocket Roadshow October 4, at the Intercontinental Hotel in Century City, CA. He will be part of a panel that also includes Brian Allan (formerly of Galpin Motors) on the future of automotive retailing and marketing.

July 1, 2018: Jake McCracken and Gary May will be in attendance at the upcoming DrivingSales Executive Summit at Bellagio Hotel & Casino October 21-23. IM@CS will also be hosting the sixth edition of #RideDSES each morning prior to the open of DSES, as well as our annual V.I.P. & Client Appreciation Reception along with DealerInspire. IM@CS clients receive a special DSES discount, contact either Jake or Gary for more details as well as to RSVP for the Reception.

February 8, 2018: The National Automobile Dealers Association (NADA) has asked Gary to speak at an upcoming dealer 20 Group in Cabo San Lucas with a focus on sales and service BDCs, website and SEO assessments and 3rd party evaluations. IM@CS’ background offers dealerships one of the most leading-edge, accountable perspectives on their business’ growth and NADA has recognized that in selecting Gary over multiple other speakers.

February 6, 2018: Gary May will be attending the upcoming Colorado Automobile Dealers Association’s Innovative Dealer Summit in Denver this April 3-4. This annual event brings Colorado’s dealers up-to-date on all things affecting their business from digital to legal, marketing and administrative and the impact to the state’s economy as well as lobbying efforts both locally and federally.

November 28, 2017: The upcoming National Vehicle Leasing Association (NVLA) conference at the Estancia La Jolla April 18-20 will feature Gary May on a panel titled “Digital Marketing: Enhance Your Company’s Online Presence”.  The National Vehicle Leasing Association can trace its roots back to 1968 when a small group of lessors in San Francisco formed the Automotive Leasing Association. This group formed for the same reasons the NVLA exists today, to share in the experiences of lessors so that each may grow from that knowledge.

September 1, 2017: Eric Trytko and Gary May will once again represent IM@CS at the upcoming Los Angeles Auto Show covering new vehicle unveils, press conferences and OEM receptions exclusively for clients’ websites, landing pages, social media and other campaigns. Give your dealership the unfair advantage this year…

August 15, 2017: Gary will be at the upcoming Google ReThink event hosted by Dealer Inspire/Launch Digital Marketing in New York October 5-6. This is the third such event that DI/LDM has hosted with Google focusing on best practices, new product launches and reviewing Google research in and around the Automotive Industry.

August 1, 2017: IM@CS will be hosting our fourth annual #RideDSES at DrivingSales Executive Summit at the Bellagio Las Vegas. Each morning prior to the opening of DSES, burn those calories with world-class cyclists and former National, World & Olympic Champions Mari Holden, Amber Neben, Rahsaan Bahati and Chris Carmichael. Our first day’s ride with wander through the picturesque Red Rock National Conservation Agencyarea with a fully supported stop at the overlook.

March 15, 2017: The Colorado Automobile Dealers Association has asked Gary to lead a panel on measurement in the changing marketing environment in automotive. The IDS is back on April 4-5 at the Colorado Convention Center. Whether part of the CADA or not, this is the best association event in the country founded by Tim Jackson.

December 1, 2016: IM@CS will be in attendance at the National Automobile Dealers Association‘s annual convention in New Orleans, January 27-29, 2017. Contact us for appointments.

June 1, 2016: DealerSocket will be hosting their annual User Summit in San Antonio, TX this coming October 3-5 at the JW Marriott San Antonio Hill Country Resort & Spa. More details about Gary’s session will be coming soon!

March 11, 2016: Myrtle Beach, SC will be the location for Internet Battle Plan XX and Gary will be presenting a brand new session for dealers in attendance. Focusing on Analytics and measurement, attendees will benefit from a workshop-style session, allowing them to hold their marketing partners and website companies accountable.

February 1, 2016: Gary will be attending the upcoming NADA Convention in Las Vegas March 31-April 3 and also taking part in the exposition with Sensible Driver at booth 5775N during this year’s events. Book an appointment to meet wth Gary or the Sensible Driver team to discover more about their email marketing programs. Gary will also be conducting workshops at the booth on critical digital marketing aspects. Book your appointment now by calling (310) 377-6481 or email info(at) and we’ll see you at NADA!!

January 26, 2016: Jim Ziegler has invited Gary to be the closing speaker once again at the upcoming Internet Battle Plan in Houston, Texas March 9-10. Taking the highlights from two days of speakers’ content to answer attendee questions, Gary will take his 16 years of automotive online experience into account in assisting dealerships develop their actions plans for the event.

January 15, 2016: Gary will be attending the DealerInspire Google ReThink V2 event at Googleplex in Mountain View, CA February 25-26 with some of the leading minds in the industry as well as Google Executives and Partner leaders.

January 14, 2016: Gary will be conducting a digital workshop at a NADA 20 Group May 19th in San Antonio. Focuses will be the changing automotive retail marketplace, removing risks pervasive in today’s OEM and co-oped vendor choices (especially around SEO, SEM and mobile), and improvements to lead management operation and sales.

January 1, 2016: Once again, Eric and Gary will be attending the NAIAS Media Days in Detroit, MI covering vehicle launches and press conferences as IM@CS continues to be the only dealer partner creating reveal assets and editorial from the major auto shows.

October 1, 2015: At the seventh annual DrivingSales Executive Summit in Las Vegas, Gary May will be hosting IM@CS’ annual client appreciation and V.I.P. reception along with the Next Up and The Banks Report at The Cosmopolitan of Las Vegas. In addition, there will be an extra special guest for this year’s #RideDSES morning bike rides co-sponsored by DealerInspireNelson Vails, 1984 Olympic Silver Medalist and 1983 PanAm Games Gold Medalist. You can schedule an appointment to meet with Gary and discuss your digital marketing at DSES as well as RSVP for the events here on our site or email info(at)

September 2, 2015: Both Eric Trytko and Gary May will be attending the Los Angeles Auto Show Media Days on November 17-19 including the J.D. Power & Associates AutoConferenceLA. IM@CS continues to be the exclusive provider of unique content, social media and editorial to car dealers in North America with show floor coverage of launches and vehicle refreshes including photography and video. Clients benefit from unrivaled, real-time material for website, blog and social media meaning traffic, purchase intention and lead generation.

September 1, 2015: IM@CS will have Gary at the upcoming DrivingSales Executive Summit, including speaking at a NADA Internet 20 Group meeting the day before #DSES begins October 18 at Bellagio Hotel & Casino in Las Vegas. There will be a client VIP event hosted by IM@CS and partners (details TBD) and dealers, as well as industry executives, can set up appointments to meet with Gary at the industry’s preeminent progressive digital event.

July 8, 2015: For the third consecutive year, automotive industry CRM software company DealerSocket has invited Gary May to be a multiple-session speaker at the DealerSocket User Summit (DSUS), taking place at the Hilton San Diego Bayfront August 18-20. Hundreds of dealership executive and management teams will be able to learn of the latest key search updates and how to address the changing search environment in addition to a best-practice session on email/CRM communication to drive sales.

June 29, 2015: Jim Ziegler of Ziegler SuperSystems has invited Gary to be the closing speaker at the upcoming Internet Battle Plan 18 in Detroit on September 21-22. This will be his fourth speaking engagement at Mr. Ziegler’s series of events including the Sales Management Super Conference. In February, Gary’s session was the closing session in which he not only covered the subjects from the previous two-days’ speakers to allow action plans to be created by attendees, he answered questions related to all of the content covered in the conference.

May 15, 2015: Gary will be attending the DrivingSales Canadian Dealer Forum in Calgary, AB on June 22-23. The first Canadian event for the leading Automotive Industry forum will focus on the recent Customer Experience Study unveiled by Jared Hamilton at the DrivingSales Executive Summit and Presidents Club. In addition to the study, top trends will be covered as well as emerging technology by some of Canada’s leading providers. Gary will be available for meetings during the Forum.

February 13, 2015: The Colorado Auto Dealers Association (CADA) has invited Gary May to participate at this year’s Innovative Dealer Summit (IDS) in a new role after being a breakout speak each year since the conference began. He will lead a panel discussion with some top Colorado-based, non-automotive businesses to provide the states’ dealerships with some leading knowledge and strategies. More details coming soon!

January 19, 2015: Lotlinx, an automotive dealership marketing solution, has invited Gary May to be part of a unique panel of industry experts covering what they call the Year Of The Dealer. This roundtable discussion will be focused on what needs to take place for automotive dealerships to take a leading position in the changing tide for retailers. Look for a video series to be launched shortly after the NADA event at Samovar Tea Bar near Moscone Center on Friday, January 23.

December 30, 2014: At the upcoming Internet Battle Plan in Tampa, FL, Jim Ziegler has invited Gary to be the closing speaker of the February 17-19 event. His role will be to allow attendees to take back specific action plans back to their dealerships based on the previous two-plus days of speakers’ presentations. Highlighted will be strategies for marketing, websites, social media, reputation management, SEO and more.

December 17, 2014: Gary May will be at the National Automobile Dealers Association (NADA) annual conference at San Francisco’s Moscone Center January 22-26 meeting with the automotive industry’s top vendors, dealer partners and colleagues covering the latest technology, websites, CRM solutions, software, marketing and mobile tools. IM@CS’ clients are provided with the most unique perspective of any consulting company as well as unbiased recommendations for improved performance and sales.

December 15, 2014: Detroit’s North American International Auto Show (NAIAS) will be covered by IM@CS again this year for the launches and press conferences as well as in-depth media that no other dealership content provider offers to the industry.

November 7, 2014: IM@CS will be represented at the Los Angeles Auto Show (LAAS) by Eric Trytko, Randy Stern and Gary May in attendance, covering vehicle launches, press conferences, media events and creating the industry’s only dealership-exclusive content and media production on-site.

September 30, 2014: Gary May will be part of the Digital Debate hosted by Joe Webb of DealerKnows Consulting at the upcoming DrivingSales Executive Summit (DSES) October 12-14 at Bellagio in Las Vegas. Since inception, Gary has been part of DSES each year around shaping the event’s dealer-focused agenda with Jared Hamilton and the DrivingSales team as well as speaking in breakout sessions guiding the education that dealers bring back to their businesses.

July 11, 2014: Gary May has been added to the stellar line up of speakers for Industry Summit October 8-10, 2014 at Paris Hotel in Las Vegas, NV. His session on Wednesday the 10th will cover how dealers can drive more of their used vehicle leads into their dealerships and properly leveraging CRM. Historically the conference’s focus has been F&I and Showroom strategies for dealer principals, last year started a broader view of operations.

April 22, 2014: Cobalt Group has invited IM@CS to participate and be certified in their upcoming Independent Cobalt Expert (ICE) program kicking off in early July 2014. The focus is to provide more certified independent hands-on advocates for dealerships who use the company’s website and marketing services. Dealerships will be able to call on outside-Cobalt ICE consultants for insight and professional execution.

April 2, 2014: DealerSocket has invited Gary May to return to speak at this year’s DealerSocket User Summit at the Hard Rock Hotel in San Diego, CA June 10-12. There he’ll be joining top industry speakers including Cory Mosley, Greg Wells, Yago Paramo, Mike Martinez, David Page and Jerry Thibeau, to work hands-on with dealers who currently use the company’s CRM software.

March 28, 2014: Gary May will be a featured presenter at the Sales Management Super Conference in Dallas coming up May 13-15 at the Hyatt Regency Dallas at Reunion Tower. He’ll be accompanied by Jim Ziegler, Tammie LeBleu, Reuben Muinos, David Page, Mark Tewart and other industry leaders.

March 24, 2014: Next month participate in top industry events with IM@CS’ Gary May. First April 8-9 at the Colorado Auto Dealer Association’s (CADA) Innovative Dealer Summit in Denver, CO followed by April 16 at the invite-only DrivingSales Presidents Club in New York hosted by DrivingSales.

February 17, 2014: Pasch Consulting Group (PCG) has invited Gary May to speak at the upcoming Digital Marketing Strategies Conference in Napa, CA March 17-18. This is the third time IM@CS has participated at the post-NADA event and Gary will have a must-see class for dealers in attendance.

February 10, 2014: IM@CS makes progressive changes to SEO team – As client demands increase and market expectations continue to change, IM@CS has made critically needed changes to its Search Engine Optimization team effective immediately. New clients will now be able to count on a new level of service and deliverables promised by many but delivered on by very few in the industry.

January 25, 2014: IM@CS’ Gay May has been invited to speak at an intimate workshop in Bellevue, WA by Yago Paramo of Seattle-based PGI. The event will take place February 20 at the Hilton Hotel. Area dealers can register at the 6th PGI Workshop website.

January 1, 2014: IM@CS will be in attendance at the upcoming National Automobile Dealers Association (NADA) conference in New Orleans. Appointments can be made to meet with Gary May and Edward Shaffer  during the January 25-27 event. Gary will also be speaking at a NADA Internet 20 Group while in the Big Easy.