Tag Archives: staff

It’s A Time For Thanksgiving (Automotive Style)

It's that time of the year again…. Well, actually not. Let's be completely honest. It's that one day of the year again. The one day where everyone around the automotivesphere expresses their public thanks: letters from the manufacturers' chief/department executives to their staff, dealers/general managers to their staff, vendors to their staff and maybe, just […]

Are You Waiting? Still? Well…..Goodbye!

This is officially the beginning of the end for many. December 27, 2011. There will be a moment over the next couple to handful of years in which you'll reflect back to this post (or others like it) and say "oh crap". Or it may be the longer rendition which usually sounds something like "Why […]

Automotive Online: Let’s Start From The Start

First, this is not a "back to the basics". The basics are constantly changing so anyone telling you to get back to anything likely can't get to the "now" things. So ignore them. If you're online in the automotive world (which should be everyone) there are a lot of things to do, keep up with, […]

Let’s Talk Next Spring (A Very Direct Monologue)

(Note: As a practice, IM@CS has not written in the first person. We try to not call people out or make examples of them directly. This is a slight departure from the past two years of blog writing for dealers. We hope you enjoy it or are at least compelled to comment on this aspect […]

Resolutions? Who Needs Resolutions? We’ve Got WORK To Do!

It's no coincidence that by using the term 'resolutions' as temporary markers, we're able to miss our goals and targets. In an industry that's usually more comfortable with what worked 10 years ago, why waste time with "I wish"? Fact is, by resolving to do something it means that you're going to do it. If […]

So Much Good Stuff…Does It Make You Want To Ignore It All?

It's no secret that over the past few months things have really been taking off in the online automotive space for dealers and a lot of attention is being paid to the more leading edge, innovative companies (and some not-so-leading-edge ones).  It really seems that retail is starting to embrace, at a minimum, the 'change' […]

The Great Dealership Debate That Shouldn’t Be

"Hear ye, hear ye! For all of you, thou shalt be indentured in thar' olde sales department.  And for the rest of ya blubbering fools, 'yer lucky to call the Internet department over yonder home!"  Boy, sounds like a clip right out of a bad Tom Cruise period movie about horse sales from the 17th […]

How And When Do You Generate Your Traffic? Your Own Program Or Someone Else’s This-For-That?

Whether or not the money lasts in the government's C.A.R.S./Cash For Clunkers program, one thing is clear: automotive retail still waits for someone or something outside of the dealer to drive the traffic. With few (and great) exceptions, people started hitting lots hard over the weekend.The question remains: what happens that's entirely up to you […]

AutoTrader.com Wants You To Know: Chip Perry and Alan Smith Video

Alan Smith, Sr. Vice President of Dealer Sales, and Chip Perry, CEO, have created a video to share their take on the current issues shaping AutoTrader.com and dealership business today and what they're doing to deliver more value to the market. This is definitely not something you see often in any industry, let alone automotive, […]

Cutting To Save Costs Can Cost You Greatly, So What’s Next?

It's so much a part of business today: cost cutting, staff reductions, marketing cancellations, disappearing perks. Even companies that are profitable and efficient are not exempt from the slashing and hacking (that makes sense, right? right?). Needed? Absolutely! Done right? No way! What can you honestly expect when you're name (and more) is not out […]