Tag Archives: san francisco

Misunderstanding the Misunderstood (A Post-NADA Perspective)

Too often, we mix messages. We misconstrue. We miscount. And most often, decisions based off those actions lead to more of the same. There is a lot of “data” out there: actionable, validated, accurate data, and damaging, paralyzing, inaccurate “data”.   Last year IM@CS was fortunate to be involved with a Mercedes-Benz project around lead […]

Parting Shots, Starting Shots. They’re Not Too Different. So Get Real!

Chances are you've been on one of the many sides of this lately: Just moments ago I sent a Facebook message to a dealer, responding to my initial message after receiving a "friend" request from them on Facebook. The message in the middle, the one from them, essentially asked me to show them any Facebook […]

2011 Will Be A Great Year…Even If You Don’t Participate

It's no secret that over the past three years, some pretty forward-thinking information was provided to the automotive industry franchise dealer body. All 24,000 plus of them (not ignoring the independents here, just making a point). Over the coming weeks, all 20,000 of the franchise dealers will get more critically important data. Just like before, […]

IMACS To Speak At Upcoming Digital Marketing Strategies Conference In Napa

IM@CS is pleased to announce that President Gary May has been invited to speak at the upcoming PCG 2011 Digital Marketing Strategies Conference in Napa, CA just prior to the National Automobile Dealers Association (NADA) conference in San Francisco. As things continnue to shift online for the automotive industry, the time dealers have to reassess […]