Author Archives: Jake McCracken

5 Reasons Your Dealership Should Hire a Consultant

In the fast-paced and competitive automotive industry, dealerships are constantly seeking ways to stay ahead of the curve. While many leaders are focused on optimizing their sales strategies, streamlining operations, and enhancing customer experiences, some may overlook the benefits of hiring a consultant. Consultants bring a wealth of knowledge and expertise to the table, offering invaluable insights and solutions that can drive growth and success. Here are five compelling reasons why your dealership should consider hiring a consultant:

1. Understanding of Industry Trends and Best Practices:

Consultants are specialists in their field, with a deep understanding of industry trends, market dynamics, and best practices. They stay up to date with the latest developments in the automotive sector, including advancements in technology, changes in consumer behavior, and emerging market opportunities. By leveraging this knowledge, consultants can assist your dealership anticipate market shifts, adapt to changing customer demands, and implement strategies to stay ahead of the competition.

2. Objective Perspective and Fresh Insights:

Sometimes, it’s challenging for dealership owners and managers to see the bigger picture when they’re immersed in day-to-day operations. Consultants offer an objective perspective, free from internal biases or preconceived notions. They can identify areas for improvement, uncover inefficiencies, and provide fresh insights that may have been overlooked internally. Whether it’s refining sales processes, optimizing inventory management, or enhancing customer service, consultants offer innovative solutions tailored to your dealership’s unique needs.

3. Cost-effective Solutions and Resource Optimization:

Hiring a consultant can be a cost-effective alternative to hiring additional full-time staff or investing in expensive software and resources. Consultants bring specialized skills and knowledge to the table on a project basis, allowing your dealership to access expertise without the long-term commitment or overhead costs associated with hiring new employees. Additionally, consultants can help optimize existing resources, such as improving employee productivity, streamlining workflow processes, and maximizing the return on investment for marketing campaigns.

4. Strategic Planning and Goal Setting:

A primary role is strategic planning and goal setting, helping dealership owners define their vision, mission, and objectives. They can assist in developing actionable, data-driven strategies to achieve short-term and long-term goals, whether it’s increasing sales revenue, expanding market share, or enhancing brand reputation. Consultants also provide accountability and guidance throughout the implementation process, ensuring that initiatives stay on track and deliver measurable results.

5. Access to a Network of Industry Contacts and Partnerships:

One significant advantage of hiring a consultant is gaining access to their extensive network of industry contacts and partnerships. Consultants have established relationships with key players in the automotive sector, including vendor executives, OEM employees, and other service providers. By leveraging these connections, your dealership can gain a competitive edge and accelerate growth in the marketplace while getting results more quickly from your current partners and vendors.

IM@CS has been consulting dealers for over 16 years and has over 80 years combined experience in the automotive industry. If you’re looking for a strategy to take your dealership to the next level, reach out today so we can learn more about your dealership and provide you with an unbiased assessment that provides you the playbook for future growth.


IM@CS: Transforming Sales and Leadership Through Effective Communication

In the fast-paced world of automotive sales, where competition is fierce and customer demands constantly evolve, the role of effective communication cannot be overstated. While traditional sales training methods have been the norm for decades, some forward-thinking organizations, like IM@CS (Interactive Marketing and Consulting Services), are redefining the way we approach sales and leadership development. Instead of focusing solely on traditional sales tactics, IM@CS emphasizes the power of effective communication for both sales teams and leadership.

The Limitations of Traditional Sales Training
Traditional sales training often revolves around teaching sales representatives specific techniques and strategies to close deals. While these methods have proven effective to some extent, they often neglect a critical aspect of successful sales and leadership: communication. Here’s why traditional sales training falls short:

1. One-Size-Fits-All Approach
Traditional sales training tends to take a cookie-cutter approach, teaching a fixed set of tactics that may not resonate with all salespeople or leaders. People have different communication styles and strengths, and what works for one person may not work for another.

2. Lack of Adaptability
In a dynamic business environment, it’s essential for salespeople and leaders to adapt to changing circumstances and customer needs. Traditional sales training often fails to equip individuals with the flexibility to adjust their communication strategies when necessary.

3. Transactional Focus
Many traditional sales training programs prioritize the end result – closing a deal – rather than fostering meaningful, long-lasting relationships with customers. Effective communication is about building trust and rapport, not just making a sale.


The IM@CS Approach: Effective Communication for Sales and Leadership
IM@CS understands that communication is the cornerstone of both successful sales and leadership. This unique approach aims to bridge the gap between these two critical functions through effective communication strategies. Here’s how IM@CS sets itself apart:

1. Tailored Coaching
IM@CS recognizes that every individual is unique, and therefore, their training programs are tailored to the specific needs and strengths of each participant. Rather than imposing a one-size-fits-all approach, they work with individuals to enhance their communication skills in a way that suits their personality and style.

2. Adaptability
In a rapidly changing business landscape, adaptability is key. IM@CS empowers salespeople and leaders with the skills to adjust their communication strategies on the fly, ensuring they can effectively engage with different customers, colleagues, and situations.

3. Customer-Centric Approach
IM@CS emphasizes the importance of building meaningful relationships with customers and within teams. They understand that sales success is not just about the transaction but about nurturing trust and loyalty over time. This customer-centric philosophy also extends to leadership, where effective communication fosters employee engagement and teamwork.

4. Leadership Development
Effective communication is not just for sales teams; it’s a crucial skill for leaders as well. IM@CS offers leadership development programs that teach leaders how to communicate with authenticity, inspire their teams, and navigate challenging situations with finesse.

The Results Speak for Themselves
IM@CS has demonstrated that their unique approach to sales and leadership development yields impressive results. Sales teams equipped with improved communication skills tend to outperform their peers, as they can connect with customers on a deeper level. Additionally, leaders who prioritize effective communication build stronger teams and drive higher levels of employee satisfaction and productivity.
In conclusion, IM@CS has been at the forefront of a paradigm shift in the way we approach sales and leadership development. By recognizing the paramount importance of effective communication, we are helping organizations thrive in a competitive marketplace. As dealerships continue to evolve, it’s clear that the ability to communicate effectively is not just a valuable skill – it’s a strategic imperative for success in sales and leadership.

If you want to experience what has made hundreds of dealers grow at historic rates while improving their customer experience, all while seeing their team improve their communication skills, reach out to Jake McCracken ( to set up a free consultation call.


Effective Communication