Tag Archives: web

The More Things Stay The Same, The More They Stay The Same

We're considering making a big alarm clock. No, a BIG %^&*#$@ alarm clock. That way instead of waking up 10-100 dealers at a time, we can wake up 10,000. And folks, we all should know how big that clock has to be. 14 years of the automotive Internet, over 6 years for most OEM website […]

Let’s Talk Next Spring (A Very Direct Monologue)

(Note: As a practice, IM@CS has not written in the first person. We try to not call people out or make examples of them directly. This is a slight departure from the past two years of blog writing for dealers. We hope you enjoy it or are at least compelled to comment on this aspect […]

Take The Walls Down On Both Sides

Two items that we talk a lot around but typically don't address directly are the 'blocking and tackling' in the retail business. One stops people from the inside, the other from the outside. The first limits a broader brand experience while the second keeps customers away. Slowly eliminate both and you'll win. Dealership firewalls, website […]

On Your Mark, Get Set, Think, Plan, Then Go! And Then Review.

You hear it all the time: "this isn't rocket science", "a monkey can do this" and "you're kidding me, that's easier than chewing gum".  Yet process seems to be as rare as a walk-up customer these days when it comes to the Internet side of the business. Not necessarily the sales process, although there are […]

A Week In Vegas Automotive Style (In A Few Paragraphs)

It's the conference time of the year for the automotive biz and this last week didn't disappoint. Having attended both the first-ever DrivingSales Executive Summit and the venerable JD Power Internet Roundtable it was clear, to some degree, as to what the leaders are looking for, discussing and sharing.  My first observation? Not enough dealers […]

The Great Dealership Debate That Shouldn’t Be

"Hear ye, hear ye! For all of you, thou shalt be indentured in thar' olde sales department.  And for the rest of ya blubbering fools, 'yer lucky to call the Internet department over yonder home!"  Boy, sounds like a clip right out of a bad Tom Cruise period movie about horse sales from the 17th […]

Moving The Needle: From A Get Together To A Ground Swell

It is going to take lots more than talk, snake oil and rain dances to turn our hobby back into an industry with integrity, consistency and accountability (if we even had those in the first place).  It is more than about time to make change rather than simply talk about it. Somewhere between the low-ball […]

A Day With The Marketers…Automotive News Style

Today was a day filled with marketing statistics, reporting, ideas, videos, commercials, banter, conjecture and more. Ultimately what Automotive News set out to achieve again this year was, I my opinion, point the industry/crowd/listeners to what is and will be happening in the landscape of media and marketing. Did it happen? Joel Ewanick from Hyundai […]

Week At IM@CS: Chats With The Industry

It's been a while, maybe to long! Considering what is happening in the market, it's time to get back on track with the folks that power the industry (yes, besides consultants!). This is another mix of providers touching different aspects of marketing and services that hopefully give you a leg up (if not a whole […]

A December To Remember? For A Lot Of Reasons

No matter how tightly or loosely your association with the automotive industry, this is a month of reckoning for so many reasons. But most are still in 'wait and see mode'. That just flat out can't be comfortable and it's not right, so why is it done?  If you'd had the proverbial crystal ball, what […]