Tag Archives: partner

Homogenization is for Milk (If You Drink That Sort of Thing), Not Dealers

“If digital were that easy, everyone would be doing it” said no automotive OEM executive, ever. But somehow, over the past few years, it seems as though they did. Meaning, for the most part, they don’t do anything digitally and yet…they expect their franchises to through some very forceful measures. The dealers don’t win. The […]

Tipping The Scales. Against An 800 Pound Gorilla…

Have you ever tried skiing? Uphill? Are you one for SCUBA diving? In a wading pool? Do you get your kicks running marathons? On a treadmill? How does this grab you: are you a fan of water skiing? On a dry lake bed? It seems that the more you try to distinguish your dealership today, […]

The Key To Everything? Customer Service (STILL!)

Customer service. The term is thrown out like freebies, party invites, pitches and proposals at NADA. Customer support? Customer satisfaction? Customer focused? What do your vendors call it? Does that come after reviewing how many days or weeks they’re allowed after you open a ticket for something that should be a 1-2 hour operation? Customer […]

Endorsement? Nope, It Rolls More Like A Super Pac.

As our industry moves (very slowly) toward digital dominance, more companies are chosen each year to assist with certain initiatives driven by the OEMs. As the market fills with mostly fledgling, so-called expert vendors in the major categories (website, SEO, SEM, mobile, reputation management, social media), RFPs and projects are drawn out and the partners […]

All Of Us In Automotive Need To Be…Less Automotive (At Least Socially)

One of the things that I love about IM@CS is the fluid nature of what we do. In consulting to different businesses (and thankfully contributing to different industries), we are involved in different aspects of attracting, engaging and retaining customers. One thing that is more than evident is the necessity to be more than single-track […]

Resolutions? Who Needs Resolutions? We’ve Got WORK To Do!

It's no coincidence that by using the term 'resolutions' as temporary markers, we're able to miss our goals and targets. In an industry that's usually more comfortable with what worked 10 years ago, why waste time with "I wish"? Fact is, by resolving to do something it means that you're going to do it. If […]

A Season Of Events: Will It Be Boom Or Bust?

We're on the cusp again: in the next 90 days we're looking at events including DrivingSales Executive Summit, JD Power Internet Roundtable, Dealer summit, Synergy Sessions, Digital Dealer, Auto Training Events and more.  The more dealers that we hear from, the more we hear the same thing: "show me the beef!!".  What's the message?  Drive […]