Tag Archives: optimization

Digital Signals: Hate The Player Or Hate The Game?

No matter how much it’s discussed, there are still massive amounts of misinformation in addition to retail kick back in regard to social media in general and what it does specifically for car dealerships. However the simple question still remains the same: why? It’s almost 2013 and some social signals are already making a significant […]

If You’re Going To Do It, Do It Right…

The special time of the year is nearly upon us, again. From September through February: conferences, expos and 20 Groups with the veritable sales crunch of "you have to get this or you'll be left in the dust!" pitches. You can feel dealers' and general managers' certain body parts tightening up now (not that they […]

How And When Do You Generate Your Traffic? Your Own Program Or Someone Else’s This-For-That?

Whether or not the money lasts in the government's C.A.R.S./Cash For Clunkers program, one thing is clear: automotive retail still waits for someone or something outside of the dealer to drive the traffic. With few (and great) exceptions, people started hitting lots hard over the weekend.The question remains: what happens that's entirely up to you […]