Tag Archives: influence

A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever…

Expose your business. Better yet, expose yourself!!   It’s not about who bares it all. No, the game is about who gets the exposure at the right time. And most of the time, we perform poorly.   Marketers have been talking for decades about exposure, impressions, brand recall and market share. And while nobody (at […]

Digital Signals: Hate The Player Or Hate The Game?

No matter how much it’s discussed, there are still massive amounts of misinformation in addition to retail kick back in regard to social media in general and what it does specifically for car dealerships. However the simple question still remains the same: why? It’s almost 2013 and some social signals are already making a significant […]

Floor Traffic Down? Invite Them In! (Including 5 Ideas That Work If You Do)

Reading a number of great posts recently (while trying to ignore the blatant self-promotion via a popularity contest glorified by a number of industry members last week), all focused on getting dealers to make the shift to digital or social media, it hit me once again what we're all trying to do: get people in […]

Everything About Social Media That Can Be Explained In A YouTube Clip (Where Else Would It Be?)

This has to be the easiest post ever. And probably the best since it’s in someone else’s voice (video). This is one of the best ways to ingest some compelling data around social media, even if you take it with a grain of salt. Whether you believe in the fundamentals of social media or not, […]

What Are You Paying Attention To? You…Or The Customer?

You know what? I can't blame you!  Now days it so easy to just think about yourself and your needs when a customer comes through the door toward you. Things are so slow on the showroom floor, you might have to role play with a set of 22" chromes (but they might not talk back) […]