Tag Archives: independent

Branding: A Call To Arms (And Phones, Marketing, Websites, email…)

BOOM! It happens and you’re left without a net… Damaged image. Damaged perception. Damaged goods. Unless you have a brand. Unless you’ve been under a rock or have been too ‘busy’, the amount of evidence, chatter, discussion and conference-data hinging about branding has been nearly deafening. And still, undeniably, the majority of dealers put all […]

IM@CS Adds Experienced eBusiness Consultant Edward Shaffer

As online business continues to change, car dealerships still struggle with understanding, education and improved results. Edward Shaffer brings a wealth of experience to IM@CS  Interactive Marketing and Consulting Services (IM@CS) has chosen the National Automotive Dealers Association (NADA) conference starting January 25, to announce the addition of eBusiness Automotive Industry veteran Edward Shaffer to […]