Tag Archives: im@cs

IM@CS Invited To Participate At Essential Upcoming Industry Events

Today it was confirmed that IM@CS' Gary May has been invited as a speaker at both the Innovative Dealer Summit in Denver March 30 and Automotive Marketing Boot Camp in Orlando April 16-18. Additionally, the opening session at the Orlando event will feature a CRM discussion panel moderated by Gary May. These events are great […]

IM@CS on Social Media Club LA Panel: Social Media Affecting the Automotive Industry

It was a pleasure to participate with other industry colleagues on a panel at Social Media Club LA’s event last Tuesday evening: How Social Media Is Affecting the Automotive Industry. Chris Heuer kicked off the evening as only the head of the global Social Media Clubs could. Serena Ehrlich moderated the panel and fielded the […]

“That’s What She Said!”…and other lies since you’re just not listening

You were the class clown, your friends' center of attention, captain of the sport team, oldest in your family, standout of sorts in various jobs and now you lead the sales ranks…and you're flat out lucky! Considering the last time you listened actively was to get an extra scoop of ice cream in eighth grade, […]

What Bankruptcy Means To You And Me…Just Between Car People

Chances are you'll wake up June 2 and head to work, just like on June 1, with most people doing the "same place, same thing" jig and trading their time for money. Sometime (and consistently) over the coming months, however, that will change for far too many people. What we do and what becomes of […]

IM@CS Featured on BlogTalkRadio’s Lunch With Phil Again!

Today Philip Zelinger of AdAgencyOnline.net invited IM@CS back to discuss social media and a few SEO fundamentals. With the issues that are being faced in today's market, it's important to be able to leverage technology in a timely, relevant and conducive manner. Branding is one of the only areas that is still controlled at the […]

Success: A Four-Letter Word? Not Today

It used to be, by common knowledge, that success was defined by work (and how much you did). Now days it seems success is defined by smaller multi-million dollar losses, one more gizmo sold than the competition, not spending anything compared to what you did last year and more or the like. I'm not the […]

Cracking The Code: Marketing Presence

What is it about marketing that has dealers so perplexed? It's not the act of marketing your brand, inventory, service panache, amazing staff, luxury facility, location, exclusive offerings and more that matters as much as how you do it and the completeness of your marketing. It used to be enough to 'silo' advertise: one ad […]

How Are Your Numbers? It Is A Numbers Game Alright So Change Things!

Anyone with a background in sales has heard, read and/or said the following: "it's a numbers game". And it's amazingly true no matter what your industry or product. The best in any field contact, communicate and retain better based on the fact that they've got to get to more people. So what is your excuse? […]

Best Practice Consutling: How And Why Do It? Can’t I Just Watch An Online Video?

Why hire a consultant or contractor? Why pay someone for a little work when I can bring on a new employee for the same or less? Consultants only tell you what you already know but charge you for it! I don't want an idea or process person, I want a do-it person! Yes, those are […]

What Do You Think It Will Take To Change? Hello?

Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate.  It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool […]