As online business continues to change, car dealerships still struggle with understanding, education and improved results. Edward Shaffer brings a wealth of experience to IM@CS
Interactive Marketing and Consulting Services (IM@CS) has chosen the National Automotive Dealers Association (NADA) conference starting January 25, to announce the addition of eBusiness Automotive Industry veteran Edward Shaffer to the dealer services team.
Mr. Shaffer will be responsible for in-dealer consulting covering dealer-direct and manufacturer program business. IM@CS educates, manages and supports with leading retailers their website, SEO, lead generation, client retention, social media and other tactical results-driven activities. By uniquely partnering with automobile dealers, industry-leading results have been generated over the past six years.
“We are excited to announce the addition of Edward to our expanding team, focusing on process improvement and implementation, eBusiness best practices and unmatched dealer education. His experienced gained at retail with the Park Place Dealerships organization translates to dealers’ bottom line” states Gary May, Founder and President of IM@CS.
“Retailers and OEMs are struggling, 20 years into the Automotive Internet era, with increasing conversion rates, understanding their digital results and attracting a larger client base. We have been able to produce well-above industry increases over the past six plus years. With Edward now in the field we can partner with more retailers who understand digital and solid process, that are looking for the next level in results” added May.
“I am thrilled to have been chosen by IM@CS to grow and continue the work Gary has started with dealers. This is the natural evolution of my career and I am looking forward to making a difference in our industry”, Shaffer said.
Shaffer and May will be attending the entirety of the NADA convention, allowing dealers to schedule appointments through Tuesday afternoon.
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About IM@CS – Founded in 2007 to address a large void in digital marketing education for car dealerships and other large-ticket businesses, IM@CS delivers on website/SEO, sales training, CRM/BDC, social media management and other marketing as well as key revenue areas untouched by most consulting and training companies. IM@CS has been featured at leading conferences and webinars including DrivingSales Executive Summit, JD Power & Associates AMR, Social Media Club Los Angeles, Innovative Dealer Summit, PCG Digital Marketing, Internet Battle Plan, DealerOn, KPA, eXteres and NADA 20 Groups.