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Pitfalls and Best Practices for Building Online Communities

Featuring Forrester Principal Analyst, Lisa Bradner


Date:  Wednesday, June 24th
Time:  3:00 PM Eastern Time/10:00 AM Pacific Time
Duration:  60 Minutes

Online
communities offer marketers tremendous business advantage, but
content-rich, highly engaging communities don’t just happen—they are
planned, designed, and continuously nurtured to deliver real ROI that
can help businesses grow. While many platforms abound offering the
promise
of community nirvana, we’ll draw from our extensive experience to show
how and why successful community building extends way
beyond technology tools.

We’ll share best practices and success stories and discuss how to:  

  • Build a solid foundation for your online community initiative
  • Leverage what you learn from community members in your organization
  • Drive participation and engagement among community members
  • Avoid the 7 deadly pitfalls of community development and management

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