Tag Archives: answer

The Dealership Environment: Inspired By Everything, Motivated By Nothing

Face it: You’re whipped. Which way is up? Which way is down? Is flat the new growth? Is the shiny object the new thing keeping you from the golf course of from your sales course? Fact: the dealership environment is as fragile and unsteady as it’s ever been. Yet there are more opportunities than ever. […]

Floor Traffic Down? Invite Them In! (Including 5 Ideas That Work If You Do)

Reading a number of great posts recently (while trying to ignore the blatant self-promotion via a popularity contest glorified by a number of industry members last week), all focused on getting dealers to make the shift to digital or social media, it hit me once again what we're all trying to do: get people in […]

Death By Response: You Lost Me At Hello!

Let's take a moment to ignore the store front, avoid the showroom, shed technology and just get back to being human. Do you know how to talk and carry a conversation? Well, if you judge that by much of the email and phone communication going on at automotive retail, you'd be left with more questions […]

Hey, It’s Digital

Another event in the history books. Digital Dealer 8 provided a new round of talk, perspective, conjecture, ideas and repetitiveness. Well attended, the eighth iteration of the event made way for a full expo, some great sessions, loud receptions and the proverbial automotive industry buzz. It was a bit funny last week when two things […]

This Is What Happens When You Do It Right

It's not every day that you come across as example of what you're preaching, especially when it's in the automotive world. To be brutally honest, it almost never happens around social media, blogging, websites and the like. And then, just like in the movies, a kid gives you hope. This is not a typical post […]

On Your Mark, Get Set, Think, Plan, Then Go! And Then Review.

You hear it all the time: "this isn't rocket science", "a monkey can do this" and "you're kidding me, that's easier than chewing gum".  Yet process seems to be as rare as a walk-up customer these days when it comes to the Internet side of the business. Not necessarily the sales process, although there are […]