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Posts in Webinars/Seminars category.
FREE WEBINAR: How Digital Signage Saves Money, Drives Sales & Builds Trust


Time: February 11, 2009 from 3pm to 4pm CST
Organized By: Karolyn Hart

Automotive Event Description:
According to research conducted by Ipsos-Reid consumers see car sales people as the least trust-worth profession only equal to that of politicians.

Let's face it – dealer's have major challenges to overcome and on top of that (especially in this economy) they also have to find a way to cut costs and drive sales.

Join us for a Free Webinar that will show you how digital signage is helping with all these challenges and discover why it it has become the fastest growing media sector in the world!

RoninCast for Automotive – Driving ROI with Digital Signage
Wednesday, February 11, 2009 3:00 PM – 4:00 PM CST

Join Alan Buterbaugh, Wireless Ronin’s SVP of Business Development as he reveals how digital signage can address challenges faced by the automotive retail industry during today’s tough economic landscape. Alan has over 20 years of digital signage consulting and sales experience working with the nation’s leading OEMs and dealers. He will draw upon this knowledge to demonstrate proven methods for leveraging digital signage to reduce traditional sales and marketing costs while positively impacting revenue and generating significant ROI.

Wireless Ronin’s ROI model is critical to addressing the difficult economic challenges being faced by today’s OEMs and dealers. Alan will demonstrate how, with RoninCast for Automotive, you can:

• Instantly build trust with today’s sophisticated consumer
• Positively impact sales and transform the automotive retail experience
• Simplify a typically complex in-dealership shopping experience
• Educate your shoppers while providing the ultimate sales tool for sales representatives

Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale


Date: Friday, Feb. 13, 2009
Time: Noon to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE Click Here

Online advertising allows car buyers to connect with you in myriad ways: making a phone call, sending an email, visiting the store or clicking over to your store's website. The growing use of chat among online shoppers creates an additional channel to reach in-market shoppers and compete for their business. This webinar outlines the new communication strategies required to engage internet car buyers and stay with them throughout their shopping process.

In this session led by Kathy Kimmel, a automotive consulting and dealer training manager, you'll learn how to:

  • Incorporate chat functionality into your online listings
  • Answer shoppers' questions and obtain their name and contact information
  • Encourage shoppers to set and keep an appointment
  • Follow up with prospects until they buy a car


From Online to the Store: Drive Walk-In Traffic With Internet Advertising


Date: Friday, Nov. 14, 2008
Time: Noon to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE Click Here

What specifically drives walk-ins to your store? With internet advertising, you generate traffic in one or more of four ways: email inquiries, telephone calls, clicks to your store's website and walk-in visitors. Are your ads generating business for your store – or your nearest online competitors? Join us to learn about an innovative new study that uncovers the percentage of buyers who come into your store without contacting you first.

In this session, we'll discuss what the study reveals about walk-in traffic:

  • Key website and online features that car buyers use before visiting your store
  • Vital ingredients of internet ads that drive walk-in traffic
  • New rules of engaging car buyers online


Want To Learn Something New This Week?

There will be a different-than-usual beginning to the JD Power Automotive Internet Round Table in Las Vegas October 7-9th.  Three concurrent events targeted at automotive retailers dealing with pushing their online reach start at 1:00p on Tuesday at the Bellagio.

IM@CS is pleased to be hosting the Internet Fundamentals session to assist dealers first (or still) getting their hands around the what, why and how of 'to do's' for their online presence.  In the Fixed Ops/Service arena TimeHighway and are going to present opportunities to dealers.  Marketing to Women is the third topic, one that is very much misunderstood and typically not executed on well for our industry, headed up by Melanie Kovach of and including a great panel of speakers

So far over 750 automotive and non-automotive industry leaders, influencers, manufacturers, marketers and solution providers are expected in making this the marquee event in the industry.

J.D. Power has established
several ways for participants to connect to each other at and after the Roundtable
including a blog, micro-blog, social network and website.

For real-time, frequent Roundtable updates, please join Twitter
and follow the events at: