Tag Archives: presentation

Want R.O.I. on Anything? Start Using Anything! (Or Settle For B.S.)

One of the first questions that is asked of us when engaging a dealership is “what is the R.O.I. of (fill in the blank)?” Well our friends, from leads to software, to websites and PPC, the question that is being asked is wrong.  If you ask what is the R.O.I. of a product, let me […]

Prescription Without Diagnosis: (Ugly) Side Effects Are Going To Happen

In a world at a breakneck pace and of mediocre marketing, it is more important than ever to know what you’re doing if you hope to attract, let alone keep, consumers’ attention.  Add to that the entire market essentially being mobile and you might not be prepared at all to address your opportunities appropriately.   […]

Endorsement? Nope, It Rolls More Like A Super Pac.

As our industry moves (very slowly) toward digital dominance, more companies are chosen each year to assist with certain initiatives driven by the OEMs. As the market fills with mostly fledgling, so-called expert vendors in the major categories (website, SEO, SEM, mobile, reputation management, social media), RFPs and projects are drawn out and the partners […]

Wake Up! A Call To Arms…Legs, Hands, Feet, Real Products and Decisions

The more things change, the more they stay the same. There are no shortcuts… Car dealers, when it comes to websites, SEO, reputation management, SEM and social media stop simply buying services blind or going co-op “approved” to save a buck. Stop buying enterprise solutions because it's one check or everything comes on a "proprietary […]

Accountability. Denial. Cover Up. A Losing Game.

We all come to proverbial "forks in the road" when it comes to performance, to delivering, to being reliable, to following up and ultimately to understanding what it takes to be better. There are mainly two types of being in business, away from the actual retail transaction if you look at things in very simple […]

Flipping The Light On: Life After The Pitch

You heard about them. You read about them. You phoned them. You had them in. You listened to them. You took the pitch. You signed the deal. And now, with services starting, either everything is the same as it was before……or the lights are on and it's kind of "ohh my my". (Twilight Zone music […]

Hey, It’s Digital

Another event in the history books. Digital Dealer 8 provided a new round of talk, perspective, conjecture, ideas and repetitiveness. Well attended, the eighth iteration of the event made way for a full expo, some great sessions, loud receptions and the proverbial automotive industry buzz. It was a bit funny last week when two things […]