Week At IM@CS: Chats With The Industry

There are some great companies out there and this section of our blog is intended to both look at best practices and provide a more level playing field for those that don't have the marketing dollars or field representation. Sometimes, it's just that the vendor is newer to the space and should get a helping hand.

Both of the companies listed here are neither new or very small, but they do have those qualities. Both are headed by experienced leaders and provide a great service.

1Micro: Integration means different things to different people. Doing a great job with prospects before, during and after their dealership experience requires skill, knowledge and a solid level of integration. 1Micro provides an impressive system at any level, including key systems and CRM. Back at the Digital Dealer conference in April '08 I had the chance to get a thorough introduction by Kris Terp and I've been impressed since. Check them out at http://www.1micro.com

Jazel: Websites are websites until they have strong SEO, are dynamic and allow dealers with different skill levels to admin them. So Steve Hastert and his team at Jazel provide more than just a website, which is what more and more dealers need today. They also have an ad agency background so they know how to drive traffic, create eye-candy and also keep things simple if you prefer that. Oh, they do lead management as well, so you may even be able to simplify things if you like http://www.jazelauto.com

We'll try to keep these updates weekly and ultimately have an area where you can get in touch with the vendors.

Best practices: Professional Insight, Powerful Results

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.