Week at IM@CS: Chats With The Industry

This week was busy in many ways: a number of new vendor conversations were started, speculation trickling out on the October numbers and there's the build up to SEMA in Las Vegas.

MotorVation: Got the chance to talk with Don Mimm about what his company is bringing to market. It's always interesting when there's a new spin on handling what's not being done consistently or effectively at retail.  He has his hands on what could be a better way to keep in contact with prospects and clients, we'll see.  http://www.motorvationinc.com/index.html

Sensible Driver: A very engaging improvement to the eNewletters and eMagazines that are being used by dealers that otherwise would not be regularly contacting their customers.  Not only that, these guys (Terry Alling and Jay Alling) are willing to do things that other vendors are not.  http://www.handsfreeusa.net/Sensible_Driver.php

DCI Marketing: Looks like the folks who know order guides, kiosks, dealership showrooms and technology are making a push back into the West Coast OEM's. Glen Caffey is heading things up and he's excited about what's next for the brands and dealers.

WebRidesTv: SEMA coverage done different.  They are changing their coverage of the parts and accessories glam showcase as compared to the past.  Larry Harvey wants to keep ahead of the eyeballs on the WRTV site and make sure that they're adding more value for the advertisers on their huge network of video distribution (that is still the only ones shooting completely in HD).  http://www.webridestv.com

Driverside: Still in launch mode, Jad Dunning and his team seem to be set on turning the industry on its ear in regard to consumer engagement from the point of purchase covering service quotes, your 'garage' (your vehicle's service history is stored for easy access), recommended service data, recalls, vehicle values, find a service location, ask a mechanic, parts and accessories and much more.  http://www.driverside.com

We'll try to keep these updates weekly and ultimately have an area where you can get in touch with the vendors.

Best practices: Professional Insight, Powerful Results

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload the CAPTCHA.