Webinar: Reving up Automotive Market Research with Social Media Analysis

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As auto manufacturers and suppliers grapple with tough
economic times, understanding consumer preferences becomes even more
important for near-term survival as well as future viability.

J.D.
Power and Associates’ Web Intelligence Division utilizes social media
to help the auto industry gain consumer insights, mining the
blogosphere for unvarnished insight and unbiased opinion.

We
invite you to join us for a webinar to discover how J.D. Power Web
Intelligence can take the blogosphere beyond monitoring and turn social
media information into action.

This webinar delves into the opinions found social media on topics like the following:

  • What are short- and long-term auto industry trends, such as consumer purchase intent?
  • How are consumers responding to recent OEM incentive and marketing programs such as job-loss insurance?
  • How can automakers more successfully approach Gen Yers?
  • How has J.D. Power’s newest spin on segmentation – Tribe ReportsTM – helped other companies gauge marketing effectiveness?
  • DATE  Thursday, May 28, 2009

  • TIME 2 pm Eastern

  • SPEAKER
    Chance Parker
    Vice President & General Manager
    J.D. Power Web Intelligence

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