Tag Archives: tactic

Don’t Let Social Media Get In The Way Of Your Success With It

We're bringing a petition to DrivingSales Executive Summit, JD Power Internet Roundtable, SEMA and NADA. But you can be first to sign it here and now. The law we're hoping to get passed in the retail automotive industry is "stop calling it social media and start calling it die without it". It's not something you […]

Death By Response: You Lost Me At Hello!

Let's take a moment to ignore the store front, avoid the showroom, shed technology and just get back to being human. Do you know how to talk and carry a conversation? Well, if you judge that by much of the email and phone communication going on at automotive retail, you'd be left with more questions […]