Tag Archives: social

Peeling Back The Social Onion: Are You Just A Puppet?

2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some brands, you're making money. However are you making enough money to make bad mistakes for your business? Look at your social media, chances are you're doing just […]

Webinar: Social Media Help Desk: The Do’s and Don’ts of Facebook

Date:  Wed, April 28th  Time:   2:00 PM CentralDuration:  60 Minutes Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom, Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super […]

Trying To Move Your Business Forward Alone? You’ll Get Tired…And More Lonely!

There you were, grand opening day. Glistening bright showroom, gleaming inventory, balloons, refreshments and customers. Fast forward however many years and maybe a few of those items have faded. But the one thing that can't go away: customers! More businesses are waking up to the fact that it's about the customer and some even realize […]

Start With The End In Mind, But Mind What You Start

One of the beauties of working with those businesses that want to move forward is just that: the move forward. One of the drawbacks is the distractions that can stop clients in their tracks. Even the most excited dealer, on any given day, may end up with a list of fire drills that can stop […]

No, I’m Not Going To Accept Your Invitation. Well, Until You Get It Right

They're there. Every day. New ones. Old ones, Slim ones. Fat ones. Some are red and some are green, many are boring and some obscene. What are they? Well, they're not from Dr. Seuss. Invites, followers, request for follows, join my growing community and more. And most are just plain crap. As the pandemic of […]

Getting and Keeping Customers Through Digital Marketing Strategies

You'll get a clear playbook, based on hard data, clearly defined tactics and illustrative case studies, for how to make the most of the digital tools that are driving business results. Speaker: Geoff Ramsey, eMarketer CEO (see below for more info on Geoff)What: Getting and Keeping Customers Through Digital Marketing StrategiesWhen: Thursday, February 4, 2010, […]

Resolutions? Who Needs Resolutions? We’ve Got WORK To Do!

It's no coincidence that by using the term 'resolutions' as temporary markers, we're able to miss our goals and targets. In an industry that's usually more comfortable with what worked 10 years ago, why waste time with "I wish"? Fact is, by resolving to do something it means that you're going to do it. If […]

So Much Good Stuff…Does It Make You Want To Ignore It All?

It's no secret that over the past few months things have really been taking off in the online automotive space for dealers and a lot of attention is being paid to the more leading edge, innovative companies (and some not-so-leading-edge ones).  It really seems that retail is starting to embrace, at a minimum, the 'change' […]

It Doesn’t Matter How Much, You Can’t Afford Not Going All Out On The Web

With the end of the year quickly approaching and a focus on getting as many cars sold as possible, it''s also the only time you have to make sure your plan is right for your web presence in 2010.  We're talking about a plan.  If you don't have one, it's time do something that will […]

On Your Mark, Get Set, Think, Plan, Then Go! And Then Review.

You hear it all the time: "this isn't rocket science", "a monkey can do this" and "you're kidding me, that's easier than chewing gum".  Yet process seems to be as rare as a walk-up customer these days when it comes to the Internet side of the business. Not necessarily the sales process, although there are […]