Tag Archives: practices

Silver Bullets, The New Black And A Bunch Of Sites. It’s A Dealer’s World?

Things are getting better. Right? You hear it everywhere. Even amidst the issues that are having a significant impact on our industry (the switch from economic downturns to Mother Nature's havoc), there's bright talk and a focus on building. Ha! A perfect time for silver bullets… Yeah, we've heard there's no such thing. But that […]

No, I’m Not Going To Accept Your Invitation. Well, Until You Get It Right

They're there. Every day. New ones. Old ones, Slim ones. Fat ones. Some are red and some are green, many are boring and some obscene. What are they? Well, they're not from Dr. Seuss. Invites, followers, request for follows, join my growing community and more. And most are just plain crap. As the pandemic of […]

Webinar: Best Practices for Incorporating Video into Email

Upcoming Webinar: Best Practices for Incorporating Video into Email Register Now! For nearly a decade, email marketers struggled to overcome the deliverability challenges of video in email without much success. Email marketers who experiment without a proper understanding of where video works, where it doesn't, limitations of video inclusion methods, and a thorough understanding of […]

It Doesn’t Matter How Much, You Can’t Afford Not Going All Out On The Web

With the end of the year quickly approaching and a focus on getting as many cars sold as possible, it''s also the only time you have to make sure your plan is right for your web presence in 2010.  We're talking about a plan.  If you don't have one, it's time do something that will […]

The Great Dealership Debate That Shouldn’t Be

"Hear ye, hear ye! For all of you, thou shalt be indentured in thar' olde sales department.  And for the rest of ya blubbering fools, 'yer lucky to call the Internet department over yonder home!"  Boy, sounds like a clip right out of a bad Tom Cruise period movie about horse sales from the 17th […]

Moving The Needle: From A Get Together To A Ground Swell

It is going to take lots more than talk, snake oil and rain dances to turn our hobby back into an industry with integrity, consistency and accountability (if we even had those in the first place).  It is more than about time to make change rather than simply talk about it. Somewhere between the low-ball […]

Come On! What’s Social About A Price? Nothing!

After tip-toeing around this subject for most of the year, it's time to take a more direct approach.  With more car dealers using "social' media these days, seeing the overwhelming amount of non-conversations are staggering!  A quick visit to the majority dealer accounts on Twitter and Facebook reveal the following: use of what are supposed […]

Week At IM@CS: Chats With The Industry

It's been a while, maybe to long! Considering what is happening in the market, it's time to get back on track with the folks that power the industry (yes, besides consultants!). This is another mix of providers touching different aspects of marketing and services that hopefully give you a leg up (if not a whole […]

Admitted Adverholic? Here’s a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70…even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of […]

What Are You Waiting For? It’s Already Been Here And The Train Left The Station…

Many people that are concerned in all types of businesses talk the same talk today: waiting. Some have been waiting for a new administration, some for a car czar, some for banks to loosen up, some for 'the bottom' and some just for the fun of waiting. When you're in business, you can't wait especially […]