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Webinar: Social Media Help Desk: The Do’s and Don’ts of Facebook

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Date:  Wed, April 28th 
Time:   2:00 PM Central
Duration:  60 Minutes

Not surprisingly, it’s difficult to find a large brand that isn’t at least thinking about how it can participate in social networking phenom, Facebook. With over 400 million members, Facebook teases with an audience that is nearly four times greater than that of the Super Bowl…every day. Unfortunately, many brands are finding that there is a big difference between setting up a fan page and creating a meaningful presence that attracts real customer engagement.

The single biggest point of failure according to Kevin Tate, principal of StepChange, is an unwillingness to follow the four golden rules of creating a successful Facebook presence.  Join Powered and StepChangeGroup on Wednesday, April 28th at 2:00 PM CDT (please note your time zone) for our first Social Media Help Desk of 2010 – The Do's and Don'ts of Facebook.  Register to attend.

Kevin will spend 15 minutes discussing the four golden rules for any successful Facebook engagement and providing real-life examples of brands that have established a successful dialogue with their fans on Facebook.  (He knows a thing or two about this topic as he has worked with nearly 100 brands to create meaningful Facebook presences in a world where many have failed.)  The remaining 45 minutes will be spent on answering live questions from the audience as well as those submitted upon registration.  So don't miss this opportunity to join the discussion.  Register to reserve your seat.

Powered Webinar: “Influence the Influencer: Creating Brand Advocates with Social Marketing”

Featuring Jill Griffin and Allen Silkin

Date: Thursday, November 12th

Time: 2pm Central / 1pm Mountain / 12pm Pacific / 3 pm Eastern
Duration: 1 Hour

Get the details and register to attend

Consumers are more demanding than ever and earning their loyalty gets more
difficult every day.  Turning them into brand advocates is the holy grail of
marketing and the best source of advertising.  But many companies rely solely
on traditional marketing tactics to facilitate customer loyalty.  This
approach will fall short of the mark unless social marketing is
integrated into the mix. 

Join Jill Griffin, The Loyalty Maker, and Allen Silkin of Atkins
Nutritionals as they help you learn how to "Influence the Influencer:
Creating Brand Advocates with Social Marketing".
To attend, please
complete the form to the right.

Social marketing helps companies reach audiences in new and more meaningful
ways and opens up incredible possibilities for building lasting relationships
with consumers.  Not only does social marketing provide a way to communicate
with consumers on a personal level, it also provides consumers a voice they
have not had in decades: they blog and tweet their brand opinions, they rate
and review products, they participate in online discussions and
they recommend brands based on their experiences.  If your company is looking
for ways to tap into social marketing to create brand advocates, then you
need to attend this Webcast.

Jill and Allen will discuss:

  • Four ways to tell if a customer in your advocate
  • How to climb Advocacy Hierarchy
  • Why complainers must be managed and how to do it
  • 9 ways to minimize detractors and maximize advocates
  • How to get online communities spreading your good name

About our Panelists:

Jill Griffin Headshot

Jill Griffin, The Loyalty Maker

Jill Griffin
empowers firms to attract, keep, grow and win-back high value customers.
Clients served include Microsoft, Dell, Toyota, Marriott, Hewlett-Packard,
Wells Fargo, Western Union, and Sprint. Jill's book
Customer
Loyalty: How to Earn It, How to Keep It

was named to Harvard
Business School's Working Knowledge list and has been published in six
languages. Her coauthored book,
Customer Winback
,
earned Soundview Executive Book Summaries' Best Books Award. Jill newest book
is
Taming the Search-and-Switch Customer: Earning Customer
Loyalty in a Compulsion-to-Compare World

(Jossey-Bass/Wiley,
2009).

Jill serves on the board of directors for restaurant chain Luby's
Incorporated, a New York Stock Exchange company with 95 locations and roughly
six thousand employees. In addition, Jill serves on the board of the Austin
Convention and Visitors Bureau as well as the Tri-Cities Chapter of the
National Association of Corporate Board Directors. Jill has served on the
marketing faculty at the University of Texas (UT) McCombs School of Business.
Her books have been adopted as textbooks for MBA and undergraduate customer
management courses taught at UT, Northwestern, and other universities. She is
a member of the Board of Trustees of the University of South Carolina Moore
School of Business from which she graduated, magna cum laude, with Bachelor
of Science and MBA degrees. In 2003, Jill received the Moore School's
Distinguished Alumna award. An in-demand speaker, Jill keynotes conferences
worldwide.

Allen Silkin Headshot

Allen Silkin, Atkins Nutritionals

Allen is a seasoned internet veteran who specializes in monetizing traffic
and content to generate revenue via advertising sales, ecommerce and
subscription sales. He experience includes managing internet operations at
CBS SportsLine.com, eDiets.com and HealthGrades, Inc. His knowledge includes
help companies improve their marketing efforts of social media, ad serving,
media planning, sales funnel optimization (A/B and Multi Variable testing),
search engine optimization and marketing.

Get the details and register to attend

A Week In Vegas Automotive Style (In A Few Paragraphs)

It's the conference time of the year for the automotive biz and this last week didn't disappoint. Having attended both the first-ever DrivingSales Executive Summit and the venerable JD Power Internet Roundtable it was clear, to some degree, as to what the leaders are looking for, discussing and sharing.  My first observation? Not enough dealers were present.

Nobody is trying to hold one group more accountable than the other and while budgets and money are tight, our industry moves at retail not at the supplier, vendor, media or marketing levels. Yes we need to have product that is appealing, ways to communicate effectively about it, means to get people buying the product (hello banks…), staying up with the breakneck speed of technology and keeping the general public excited. All those things aside, it's your good 'ol neighborhood retailer that gets the metal to move.

So, the DSES at the Hard Rock had two days to get the dealers that want to be in front in the best possible position with data, technology, new capabilities and compelling roundtable conversations. For a first-time event, it seemed to have hit its mark. With an agenda that covered current market data, SEO and relevant trends, new technologies and vendor offerings, analytics and social media, what was really impressive was the 'how to' part of the summit. Real conversations with real people answering the tough questions.

Networking is great and does has its immense value (including to this author) but the in-the-trenches, getting your hands dirty stuff is what moves the needle for any business. When someone is interested in doing something, they usually want to know the how, why, when and where. It was refreshing to be a part of the event put together by Charlie Vogelheim and Jared Hamilton.

DSES' range of speakers was atypical and that was a breath of fresh air. Compete's Skip Streets couldn't handle the glaring lights beaming down on him but the content prevailed. It was wonderful to get to hear BlueKai's new approach to media buying and consumer targeting from Dave Armitage. The presentation given by Driverside and R.L. Polk was very different considering it dealt with the back end of the retail business: service. Chris Brogan (New Marketing Labs) and Aaron Strout (Powered) quite frankly gave the road map to the industry without strings: customers, social media, branding, listening, content and value.

Switch gears to an event that I've been participating in since the first one back five plus years ago: JD Power's Internet Roundtable at Red Rock. Well attended by the OEMs, agencies, service providers, portals and dealers. The IRT has changed some over the past few years but it has lacked the 'punch' that it had a couple ago with the breakout roundtable discussions. One undisputed aspect: Everyone's socks were knocked off by Jim Farley's session Thursday morning, period. I've never heard more compliments and conversation after a speaker, ever. And if you haven't taken note of Ford's digital efforts over the past year, maybe you should.

In attending (and participating via Twitter) in a number of other sessions,the content seems to have drifted from subject at times but the speakers knew the craft from the social media, to the leads presentation to the media integration panel. Bar none, the crowd needed to be involved during or, at a minimum, after the sessions. The 'juice' comes from squeezing the *&$%!)#$% out of people and the occasional challenge to their stance.

Where JD Power's event always drives immense dividends for our industry is the lunches, dinners and hallway banter. I've always enjoyed taking part especially considering their influence and reach and, whether or not they are liked and appreciated at any given time, the company's heritage: focus on the customer. Hopefully our industry continues to listen considering consumers control everything today.

The IRT organizing team deserves props for getting social media on the agenda again but it still doesn't get the representation it deserves considering it makes up (along with online marketing and websites) the majority of automotive traffic now and for the future.

What both events need: more dealer participation, more dealer participation and maybe some more dealer participation. The media pays attention to SAAR, manufacturers, balance sheets, production, trends, bailouts and a whole lot of other things that have nothing to do with saving an industry. if you'd like to argue whether the magic number is 11.5M units or 13.1M, that's fine. Just as long as we're helping those that sell the cars in the first place.

The progressive dealers need to be up on stage talking about how they've changed their business and what ways they're moving forward. There may be a day in the near future in where the retailer is just as important as the company paying $20,000+ to speak or that changing up the agenda to showcase an undiscovered nugget is more relevant than some OEM's marketing exec giving the same presentation about their (somewhat) radical approach to marketing for the 20th time. (disclaimer: not talking about Mr. Farley here).

So this latest round of automotive Vegas-ness goes in the record books. Thank you DrivingSales Executive Summit and JD Power Internet Roundtable for having platforms that brought hundreds of thousand of dollars into Sin City. Now the question is: who has the guns to not make it a year until the next time the industry can learn?

Who can drive the education and engagement in the next 90 days without the trip, hotel, expense account and wad of one dollar bills (ooops, did I say that?).

Best Practices: Professional Insight, Powerful Results

Powered Webinar: From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

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Live Webinar on Thursday, September 17th

Featuring Newell Rubbermaid, The Community Roundtable and Powered

A successful social marketing program requires the same comprehensive,
well-planned approach that traditional marketing programs demand, and it
entails careful consideration of how your company will participate. At the
heart of most social marketing programs is some form of online community that
can help integrate social media elements into a cohesive program aligned with
your marketing objectives – from creating customer engagement to brand
loyalty and advocates. Online communities take dedication, perseverance and
commitment that go far beyond building a site or joining an existing social
network community.

Register to attend to learn:

  • How to drive ongoing, active engagement within a branded online
    community
  • Tips for leveraging social media such as Twitter and Facebook to
    drive awareness of your community initiative
  • How online communities help address the need of your customers at
    every stage of the buying cycle
  • The importance of community management on the health of a
    successful online community

Register here!

Live Webinar: Pitfalls and Best Practices for Building Online Communities

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Pitfalls and Best Practices for Building Online Communities

Featuring Forrester Principal Analyst, Lisa Bradner


Date:  Wednesday, June 24th
Time:  3:00 PM Eastern Time/10:00 AM Pacific Time
Duration:  60 Minutes

Online
communities offer marketers tremendous business advantage, but
content-rich, highly engaging communities don’t just happen—they are
planned, designed, and continuously nurtured to deliver real ROI that
can help businesses grow. While many platforms abound offering the
promise
of community nirvana, we’ll draw from our extensive experience to show
how and why successful community building extends way
beyond technology tools.

We’ll share best practices and success stories and discuss how to:  

  • Build a solid foundation for your online community initiative
  • Leverage what you learn from community members in your organization
  • Drive participation and engagement among community members
  • Avoid the 7 deadly pitfalls of community development and management

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Webinar: Social Marketing – This ROI is Too Good to Be True

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Join Next Century Media (NCM) Global, Powered and HubSpot on Wednesday, March 25th, for our upcoming Webinar, "Social Marketing: This ROI is Too Good to Be True!", which will broadcast live at 2:00 PM CST.  Register to attend today!

Our discussion topics include:

  • Results of NCM's newly-released research study – 2008 Social Marketing ROI Report and Benchmark Guide.
  • Trends, tools, KPIs, benchmarks and tips to effectively tying social program results to ROI.
  • Impact of social efforts on SEO and lead generation and how it improves ROI.
  • Latest trends in social marketing and online community measurement.

All attendees will receive a complimentary copy of the 2008 Social Marketing ROI Report and Benchmark Guide.  Register to attend today and don't forget to submit your questions to our panelists.