Tag Archives: perspective

Volume, Fiasco, Titles, Consolidation, Arrogance and Big Decisions

We are at the next crossroads, for now let’s call it the end of 2015 and the beginning of a new year. There’s more road crossing later. Wow, the past year had a lot of ups (and ups) and downs. And in the end, more cars were sold with fewer showroom visits and more hours […]

A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever…

Expose your business. Better yet, expose yourself!!   It’s not about who bares it all. No, the game is about who gets the exposure at the right time. And most of the time, we perform poorly.   Marketers have been talking for decades about exposure, impressions, brand recall and market share. And while nobody (at […]

You Didn’t Care About The Cheese In the First Place, So Move On

Many today rant about change and how someone moved their cheese. The mindset of those who expect a static retail world show many who effuse about “the Good Old Days” while using mobile apps for airline tickets, ESPN Mobile for football scores and drive times delivered to their home desktops prior to leaving for the […]

The Year 2012 In Review? (What’s An Automotive Industry Nutshell?)

(Warning, 1000 words below!) OK, who's got their 2013 game face on? Nobody? Good, let's make things difficult!!! 2012 was one heck of a year: consumer demand is still up and growing for cars (although demand still outstrips what sold), mobile use is skyrocketing (albeit not remotely matched by dealers providing strong solutions), digital demand […]

Things That Pissed Us Off In 2010 (Yes, They Pissed You Off, Too!)

We know it, you know it, they know it. Almost everyone knows it. Because if everyone knew it we wouldn't have ben put through it. But we were, you were and they were. Disclaimers: These are not in order of importance. Many companies are being called out, not all. This is a singular perspective. So […]

LA Auto Show Day 1…In A Nutshell

Well that was a blur….and a pain in the feet. It's always that way after sitting in the office, or the car, or client's dealerships and OEM offices. But to stand for all but 90 minutes in a day is tough. Anyway, the day was full to say the least. After breakfast (Thanks Motor Press […]

When The River Runs Dry…Pave It!

Retrench! Dig in! Block and tackle! Just wait! Awww bullshit…. More and more today it seems that the chasm between the "doers" and those choosing "planned obsolescence" is growing. You hear a lot of good stories out in the field about who's doing what and which dealers are killing it. Then the numbers come in. […]

Hey, It’s Digital

Another event in the history books. Digital Dealer 8 provided a new round of talk, perspective, conjecture, ideas and repetitiveness. Well attended, the eighth iteration of the event made way for a full expo, some great sessions, loud receptions and the proverbial automotive industry buzz. It was a bit funny last week when two things […]

What Are You Paying Attention To? You…Or The Customer?

You know what? I can't blame you!  Now days it so easy to just think about yourself and your needs when a customer comes through the door toward you. Things are so slow on the showroom floor, you might have to role play with a set of 22" chromes (but they might not talk back) […]

Success: A Four-Letter Word? Not Today

It used to be, by common knowledge, that success was defined by work (and how much you did). Now days it seems success is defined by smaller multi-million dollar losses, one more gizmo sold than the competition, not spending anything compared to what you did last year and more or the like. I'm not the […]