Tag Archives: marketing

Feedback: So What Exactly Does IM@CS Do?

This post is a long time in coming, even though not our typical cup of tea. Why? Because we want clients and the industry to understand more (and in some cases, even something) and talk about us. Tooting our own horn is a turnoff, and publishing papers, studies and books with mostly repeated content is […]

Broken Is As Broken Does…We’re So Frickin Broken!

Broken is the new status quo. Status quo is a Latin phrase meaning the existing state of affairs, particularly with regards to social or political issues. In the sociological sense, it generally applies to maintain or change existing social structure and values. The way things are done at dealerships has gone near-completely political and, oh […]

Websites: Why Your Smallest Investment Still Pisses You Off

We’ll let you in on a little secret. For years, decades really, you’ve been able to throw some words and photos onto recycled trees, shoot a check out for $5,000 a week and create a line so long out your front door you were laughing. And now you have a virtual ad up every day […]

What The Watch Will Have You Watching as You’re not Watching What You Need To Watch

Not paying attention to mobile, tech and search is about to get more annoying…and costly! What time is it? Really, what time is it? It’s not hammer time or time to get ill, although you may after reading this. It is time to consider where you SEE what time it is. For a lot of […]

A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever…

Expose your business. Better yet, expose yourself!!   It’s not about who bares it all. No, the game is about who gets the exposure at the right time. And most of the time, we perform poorly.   Marketers have been talking for decades about exposure, impressions, brand recall and market share. And while nobody (at […]

What Tough Times Have Taught Us About Digital

Money. Lots of it! Tons and tons and tons of it! So much that for the first time, we're witnessing dealers that have been hands-on since 2008 starting to slip away a little from the stores and enjoy "away" time again. And that's great. Until, at least, you think about the last seven years again. […]

Peeling Back The Social Onion: Are You Just A Puppet?

2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some brands, you're making money. However are you making enough money to make bad mistakes for your business? Look at your social media, chances are you're doing just […]

The Key To Everything? Customer Service (STILL!)

Customer service. The term is thrown out like freebies, party invites, pitches and proposals at NADA. Customer support? Customer satisfaction? Customer focused? What do your vendors call it? Does that come after reviewing how many days or weeks they’re allowed after you open a ticket for something that should be a 1-2 hour operation? Customer […]

IM@CS Gary May Interviewed By Automotive Digest At #DSES Part 2: Mobile

As more tools are available to businesses to grow thier digital marketing footprint, it is apparent that more are simply buying turnkey services that promise to deliver traffic, conversion, imrpove SEO and other attributes. However, most of the time, they do not include any such services and are simply are scalable, profit reasing solutions for […]

Go Ahead, Keep Rebuilding The Mousetrap. Tip: You’re Trying To Catch A Cheetah

Stop what you're doing. Right now! Look back, quickly. Look back for a while. No, not over your shoulder silly. If you've been at least somewhat involved in the digital realm over the past 3-6 years, take a hard look back. What have you done? Where did your advice come from? How much time have […]