Tag Archives: manufacturer

Feedback: So What Exactly Does IM@CS Do?

This post is a long time in coming, even though not our typical cup of tea. Why? Because we want clients and the industry to understand more (and in some cases, even something) and talk about us. Tooting our own horn is a turnoff, and publishing papers, studies and books with mostly repeated content is […]

Transparency, Marketing and Dashboards (But, But, But It Sells Cars!!!!)

There has been more attention to accountability of dealership marketing recently, which is a good thing, however it’s always been important and something we here at IM@CS have been doing for eight years. Simply put, you need all of your digital reporting to come down to your own review, independent of vendors and their dashboards. […]

Broken Is As Broken Does…We’re So Frickin Broken!

Broken is the new status quo. Status quo is a Latin phrase meaning the existing state of affairs, particularly with regards to social or political issues. In the sociological sense, it generally applies to maintain or change existing social structure and values. The way things are done at dealerships has gone near-completely political and, oh […]

Automotive Digital: The Cost of Being Minimized

It's no secret that we're on the move. All of us. You might even say that the speed at which things change is breakneck. What is less known is that as we speed toward wherever "there" is, the more we seem to be willingly giving up. The homogenization of dealerships is rampant…and it's the dealer […]

Peeling Back The Social Onion: Are You Just A Puppet?

2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some brands, you're making money. However are you making enough money to make bad mistakes for your business? Look at your social media, chances are you're doing just […]

Tipping The Scales. Against An 800 Pound Gorilla…

Have you ever tried skiing? Uphill? Are you one for SCUBA diving? In a wading pool? Do you get your kicks running marathons? On a treadmill? How does this grab you: are you a fan of water skiing? On a dry lake bed? It seems that the more you try to distinguish your dealership today, […]

It’s A Time For Thanksgiving (Automotive Style)

It's that time of the year again…. Well, actually not. Let's be completely honest. It's that one day of the year again. The one day where everyone around the automotivesphere expresses their public thanks: letters from the manufacturers' chief/department executives to their staff, dealers/general managers to their staff, vendors to their staff and maybe, just […]

Wake Up! A Call To Arms…Legs, Hands, Feet, Real Products and Decisions

The more things change, the more they stay the same. There are no shortcuts… Car dealers, when it comes to websites, SEO, reputation management, SEM and social media stop simply buying services blind or going co-op “approved” to save a buck. Stop buying enterprise solutions because it's one check or everything comes on a "proprietary […]

Some Good Time With Some Dealers…MPG Style (Why Weren’t More There!?)

Tuesday's MPG event at Proud Bird at LAX was another great session. While we're typically greeting marketers, OEM executives and industry suppliers, this was a great departure and informative (if not inspiring!). Charlie Vogelheim moderated the panel and the room finished the day with great questions. In between, it was all perspective, passion, personality and […]