Tag Archives: lead

Manipulation: Not the greatest form of flattery (Stop It!)

Nobody looking from the left, not a soul peering in from the right; so it’s done. Manipulation. The to do, the call, the email, the touch…you know, the BS-logged activity. The stuff that’s done just to get the heat off, clean up the CRM and get back to going the same pace of “lead management” […]

I fought the law and the law won…? Bullshizzle!

From time to time, it’s good to get a strong dose of perspective or reality, depending who is describing reality. It’s easy to see why business owners, and especially car dealers, are so confused when it comes to doing anything, let alone well, in the digital/online space. Diluted solutions that favor data over results and […]

What Have You Done For You Lately? (Ooh ooh ooh yeah…)

You're back but your bags (and head) may still be packed from your Las Vegas departure. The whirlwind of powerpoints, data, applications, widgets, speakers, vendors and pitches that opened October 12 with Digital Dealer and ran through DrivingSales Executive Summit at Encore, came to a close mid-day last Friday with the departure of over 1,000 […]

The Shortest Distance Between Two Lines Is A Straight Point

Another day has gone by in our industry and where are we? Did we break a record? Did we start a trend? Did we figure something out? Chances are we're in the same place we were 48 hours ago. While we'll leave the guessing how much other businesses out there have changed to the "experts" […]

Floor Traffic Down? Invite Them In! (Including 5 Ideas That Work If You Do)

Reading a number of great posts recently (while trying to ignore the blatant self-promotion via a popularity contest glorified by a number of industry members last week), all focused on getting dealers to make the shift to digital or social media, it hit me once again what we're all trying to do: get people in […]

Death By Response: You Lost Me At Hello!

Let's take a moment to ignore the store front, avoid the showroom, shed technology and just get back to being human. Do you know how to talk and carry a conversation? Well, if you judge that by much of the email and phone communication going on at automotive retail, you'd be left with more questions […]

Dealership Reset: It’s Halftime, You Got Game?

There's not too many times during the year that we call a time out. Well, there's usually one. Here's the dealership reset: Accountability: How are you against your goals? It's not just units, gross and ROs. It's about cost, effectiveness and no-bullshit reviews. Someone's feet not being held to the fire? Now's the time or […]

Focus Daniel-san, Focus!

Focus. We all need it. Sometimes we loose it. Hopefully we get it back. Focus is what, along with goals and direction, on the path to success. Simply put we're in the business of selling products and services, backing them up, and maintaining relationships with those that bought the products or services. Broken focus is […]

It’s Time To Do A Few Things Well

Most people that read this blog that are in automotive retail probably have one thing in common: they can do one thing really well. Sales, finance, management, etc you're likely not fresh in your position or field. You've been trained, taught, updated and (even if not very effective) sent to seminars, events and trade shows. […]

Take The Walls Down On Both Sides

Two items that we talk a lot around but typically don't address directly are the 'blocking and tackling' in the retail business. One stops people from the inside, the other from the outside. The first limits a broader brand experience while the second keeps customers away. Slowly eliminate both and you'll win. Dealership firewalls, website […]