Tag Archives: internet

No Surprise: Pied Piper PSI® Internet Lead Effectiveness Report

Yet another wake up call to OEMs and dealers was quietly released today, showing no improvement in regard to Internet lead responses. While there were a few that made steps and improved their overall performance (Porsche, BMW and Mini), the industry average dropped a point to 56 (21 of 36 brands dropped). The report sites lack of […]

DrivingSales Executive Summit 2012: A To Unmarketing

The 2012 DrivingSales Executive Summit has closed its doors with an amazing, energetic event to show. Congratulations to the entire (growing) DrivingSales team, you have left a higher bar to be measured against, once again. With nearly 1000 in attendance, primarily dealers, the vibe was strong around leading-edge strategies. And the expectations were high… Opening […]

The Dealership Environment: Inspired By Everything, Motivated By Nothing

Face it: You’re whipped. Which way is up? Which way is down? Is flat the new growth? Is the shiny object the new thing keeping you from the golf course of from your sales course? Fact: the dealership environment is as fragile and unsteady as it’s ever been. Yet there are more opportunities than ever. […]

2011 Will Be A Great Year…Even If You Don’t Participate

It's no secret that over the past three years, some pretty forward-thinking information was provided to the automotive industry franchise dealer body. All 24,000 plus of them (not ignoring the independents here, just making a point). Over the coming weeks, all 20,000 of the franchise dealers will get more critically important data. Just like before, […]

What Have You Done For You Lately? (Ooh ooh ooh yeah…)

You're back but your bags (and head) may still be packed from your Las Vegas departure. The whirlwind of powerpoints, data, applications, widgets, speakers, vendors and pitches that opened October 12 with Digital Dealer and ran through DrivingSales Executive Summit at Encore, came to a close mid-day last Friday with the departure of over 1,000 […]

Digital Dealer 9…In A Nutshell

So we're in what many call the automotive industry's event olympics, digital dunking chair, online opinion onslaught, guruexpertvendorspeakerconsultantpitchyouintosubmissionsession and more (is that a word or an insult?!?!). Anyway, last week's Digital Dealer was one heck of a kickoff with around 750 dealers in attendance. Over the three days, we heard both the good and bad, […]

The More Things Stay The Same, The More They Stay The Same

We're considering making a big alarm clock. No, a BIG %^&*#$@ alarm clock. That way instead of waking up 10-100 dealers at a time, we can wake up 10,000. And folks, we all should know how big that clock has to be. 14 years of the automotive Internet, over 6 years for most OEM website […]

Let’s Talk Next Spring (A Very Direct Monologue)

(Note: As a practice, IM@CS has not written in the first person. We try to not call people out or make examples of them directly. This is a slight departure from the past two years of blog writing for dealers. We hope you enjoy it or are at least compelled to comment on this aspect […]

Webinar: Ward’s eDealer 100

Ward’s will introduce you to successful dealers from the Ward’s e-Dealer 100, each of whom have implemented unique sales strategies for driving sales. The Ward’s e-Dealer 100 is considered the industry’s benchmark for measuring top franchised new car dealerships by Internet sales, and we have selected dealers from our list to offer insights into the […]

Why 2010 Is The Year For The Dealer In The Automotive Communities

You've seen them. You've registered. You've looked a couple times. You've even mentioned them at some of the events you attend to be in the 'know' . But the most you've been involved with what is likely the greatest area of information and opportunity for quicker growth ends with exactly that: not much. Post a […]