Tag Archives: dealer

It’s A Time For Thanksgiving (Automotive Style)

It's that time of the year again…. Well, actually not. Let's be completely honest. It's that one day of the year again. The one day where everyone around the automotivesphere expresses their public thanks: letters from the manufacturers' chief/department executives to their staff, dealers/general managers to their staff, vendors to their staff and maybe, just […]

I fought the law and the law won…? Bullshizzle!

From time to time, it’s good to get a strong dose of perspective or reality, depending who is describing reality. It’s easy to see why business owners, and especially car dealers, are so confused when it comes to doing anything, let alone well, in the digital/online space. Diluted solutions that favor data over results and […]

You Lost Me At Hello

Leads. Leads. Leads. Lead? Nope, the customer that should be yours that will buy somewhere else. All the data (little data and it’s more well-known brothers medium data and big data) says the same thing: people that submit leads buy. And buy in a well-defined time frame. And buy from…….well, it doesn’t matter. Most of […]

Digital Signals: Hate The Player Or Hate The Game?

No matter how much it’s discussed, there are still massive amounts of misinformation in addition to retail kick back in regard to social media in general and what it does specifically for car dealerships. However the simple question still remains the same: why? It’s almost 2013 and some social signals are already making a significant […]

DrivingSales Executive Summit 2012: A To Unmarketing

The 2012 DrivingSales Executive Summit has closed its doors with an amazing, energetic event to show. Congratulations to the entire (growing) DrivingSales team, you have left a higher bar to be measured against, once again. With nearly 1000 in attendance, primarily dealers, the vibe was strong around leading-edge strategies. And the expectations were high… Opening […]

Google Plus Pages Allowing Dealers To Do More (Half-Baked)?

With innovation and technology comes missteps and half-hearted attempts to "do it". As more dealers encourage their staff, and many times vendors, to push into new technology, software and social networking, which should be commended, the volume of missteps and simple ignorance increases as well. It's simple: if you don't know how to do something, […]

It’s That Time Of The Year: A Legacy Or 2 Steps Forward, 20 Years Back

Confernce season! You're about to experience record-setting attendance, more technology than will choke a horse, speaker after speaker, keynote after keynote and talk about how 2012 should be your year to embrace it all. Oh, and the budgets! Take here, put there and add everywhere that starts with digital. Whew, welcome to the conference season. […]

Are We Just Digital Lemmings?

(Cue the Madonna music) “You know that we are living in a digital world and I’m an automotive digital nerd…” Can you see it now? The musical hit of the automotive digital conference season! Or possibly one more thing that keeps a dealer from making the commitment he or she needs to make that will […]

Automotive Online: Let’s Start From The Start

First, this is not a "back to the basics". The basics are constantly changing so anyone telling you to get back to anything likely can't get to the "now" things. So ignore them. If you're online in the automotive world (which should be everyone) there are a lot of things to do, keep up with, […]

Shortcuts, Rock Stars, Working Harder And The Point

Everyone, even the most committed and successful visionary, may take a shortcut from time to time. It's in our DNA. It's hard to resist. It's a recipe for disaster. It's one of the status quos of automotive retail and it'll undoubtedly be the death of more dealers. So why is it that we live in […]