Tag Archives: conference

Misunderstanding the Misunderstood (A Post-NADA Perspective)

Too often, we mix messages. We misconstrue. We miscount. And most often, decisions based off those actions lead to more of the same. There is a lot of “data” out there: actionable, validated, accurate data, and damaging, paralyzing, inaccurate “data”.   Last year IM@CS was fortunate to be involved with a Mercedes-Benz project around lead […]

DSES: Can You Feel Me Or Is It The Customer Experience?

DrivingSales Executive Summit 2014 is officially in the books. It was a sold out event once again that enveloped the Bellagio Hotel in Las Vegas for the better part of three days. Planned was a (digital) star-studded keynote speaker list plus some of the finest breakout speakers, many dealers, for those in attendance. Here's some […]

Want R.O.I. on Anything? Start Using Anything! (Or Settle For B.S.)

One of the first questions that is asked of us when engaging a dealership is “what is the R.O.I. of (fill in the blank)?” Well our friends, from leads to software, to websites and PPC, the question that is being asked is wrong.  If you ask what is the R.O.I. of a product, let me […]

Consulting Conundrum: “You can do whatever you want, as long as…”

Yes, this is opinion. However don't take it as fable. It’s the consistent vicious circle in consulting: do it all as long as it’s what is wanted at that moment, backed up by someone else, doesn’t bite back at the factory stance, mostly makes sense and when you can grab the proper attention. And don’t […]

What Tough Times Have Taught Us About Digital

Money. Lots of it! Tons and tons and tons of it! So much that for the first time, we're witnessing dealers that have been hands-on since 2008 starting to slip away a little from the stores and enjoy "away" time again. And that's great. Until, at least, you think about the last seven years again. […]

The Key To Everything? Customer Service (STILL!)

Customer service. The term is thrown out like freebies, party invites, pitches and proposals at NADA. Customer support? Customer satisfaction? Customer focused? What do your vendors call it? Does that come after reviewing how many days or weeks they’re allowed after you open a ticket for something that should be a 1-2 hour operation? Customer […]

The Year 2012 In Review? (What’s An Automotive Industry Nutshell?)

(Warning, 1000 words below!) OK, who's got their 2013 game face on? Nobody? Good, let's make things difficult!!! 2012 was one heck of a year: consumer demand is still up and growing for cars (although demand still outstrips what sold), mobile use is skyrocketing (albeit not remotely matched by dealers providing strong solutions), digital demand […]

DrivingSales Executive Summit 2012: A To Unmarketing

The 2012 DrivingSales Executive Summit has closed its doors with an amazing, energetic event to show. Congratulations to the entire (growing) DrivingSales team, you have left a higher bar to be measured against, once again. With nearly 1000 in attendance, primarily dealers, the vibe was strong around leading-edge strategies. And the expectations were high… Opening […]

Go Ahead, Keep Rebuilding The Mousetrap. Tip: You’re Trying To Catch A Cheetah

Stop what you're doing. Right now! Look back, quickly. Look back for a while. No, not over your shoulder silly. If you've been at least somewhat involved in the digital realm over the past 3-6 years, take a hard look back. What have you done? Where did your advice come from? How much time have […]

Gary May and Joe Webb Create “A DSES Digest” Session For 2012 Las Vegas Conference

To better assist dealers attending the 2012 edition of the DrivingSales Executive Summit (DSES) automotive conference both at the event as well as afterward, Joe Webb (DealerKnows Consulting) and Gary May (Interactive Marketing and Consulting Services) have teamed up to create a new session at the top-ranked event October 21-23 taking place at the Bellagio Hotel […]