Tag Archives: buy

The Disappointment Your Customers Experience Comes From Within

Let's face it, we're all consumers. Even the highest-paid CEOs in the world have to do it: shop and buy. They will engage a brand, a retailer, a transaction with one expectation in mind: satisfaction. Whether a $4 latte or a $4,000,000 property, there is a process we go through to self-determine the investment of […]

Crunch Time: Are Your Vendors out To Lunch? Or Are You?

It's very telling, especially today, when a supplier doesn't deliver. Over-commit, under-deliver. While there is no such thing as 100% delivery, 100% of the time when there are variables like creative, interpretation, third parties and even technology changing at a breakneck, daily pace. However the fundamentals should never change: communication, expectation, examination and verification. Being […]