Tag Archives: advertising

Websites: Why Your Smallest Investment Still Pisses You Off

We’ll let you in on a little secret. For years, decades really, you’ve been able to throw some words and photos onto recycled trees, shoot a check out for $5,000 a week and create a line so long out your front door you were laughing. And now you have a virtual ad up every day […]

A Blue/Black Dress. A White/Gold Dress. A Car Sold? Whatever…

Expose your business. Better yet, expose yourself!!   It’s not about who bares it all. No, the game is about who gets the exposure at the right time. And most of the time, we perform poorly.   Marketers have been talking for decades about exposure, impressions, brand recall and market share. And while nobody (at […]

Peeling Back The Social Onion: Are You Just A Puppet?

2013 is shaping up to be a pivotal year for automotive retail (again). Results are in for March and the first quarter showing that, with exception to some brands, you're making money. However are you making enough money to make bad mistakes for your business? Look at your social media, chances are you're doing just […]

Endorsement? Nope, It Rolls More Like A Super Pac.

As our industry moves (very slowly) toward digital dominance, more companies are chosen each year to assist with certain initiatives driven by the OEMs. As the market fills with mostly fledgling, so-called expert vendors in the major categories (website, SEO, SEM, mobile, reputation management, social media), RFPs and projects are drawn out and the partners […]

IM@CS Gary May Interviewed By Automotive Digest At #DSES Part 2: Mobile

As more tools are available to businesses to grow thier digital marketing footprint, it is apparent that more are simply buying turnkey services that promise to deliver traffic, conversion, imrpove SEO and other attributes. However, most of the time, they do not include any such services and are simply are scalable, profit reasing solutions for […]

I fought the law and the law won…? Bullshizzle!

From time to time, it’s good to get a strong dose of perspective or reality, depending who is describing reality. It’s easy to see why business owners, and especially car dealers, are so confused when it comes to doing anything, let alone well, in the digital/online space. Diluted solutions that favor data over results and […]

Go Ahead, Keep Rebuilding The Mousetrap. Tip: You’re Trying To Catch A Cheetah

Stop what you're doing. Right now! Look back, quickly. Look back for a while. No, not over your shoulder silly. If you've been at least somewhat involved in the digital realm over the past 3-6 years, take a hard look back. What have you done? Where did your advice come from? How much time have […]

The Difference Is One Letter…And What It Gets You Is Much More

Many times people ask me why IM@CS is not a training company, even though plenty of people call what we do by the "T" word. The response every single person receives, for the last five years – and emphatically – is that people despise being trained. People, more successful ones for sure, love learning. In […]

Google Plus Pages Allowing Dealers To Do More (Half-Baked)?

With innovation and technology comes missteps and half-hearted attempts to "do it". As more dealers encourage their staff, and many times vendors, to push into new technology, software and social networking, which should be commended, the volume of missteps and simple ignorance increases as well. It's simple: if you don't know how to do something, […]

Silver Bullets, The New Black And A Bunch Of Sites. It’s A Dealer’s World?

Things are getting better. Right? You hear it everywhere. Even amidst the issues that are having a significant impact on our industry (the switch from economic downturns to Mother Nature's havoc), there's bright talk and a focus on building. Ha! A perfect time for silver bullets… Yeah, we've heard there's no such thing. But that […]