Tag Archives: accountability

Transparency, Marketing and Dashboards (But, But, But It Sells Cars!!!!)

There has been more attention to accountability of dealership marketing recently, which is a good thing, however it’s always been important and something we here at IM@CS have been doing for eight years. Simply put, you need all of your digital reporting to come down to your own review, independent of vendors and their dashboards. […]

Still Ignoring The “C Word” Will Cost You

The “C Word”. You know, that word. The one that makes dealership executives’ skin crawl, makes sales people laugh, has trainers’ mouths drool and absolutely keeps your store from its true potential. It even has female staffers cringing, question working at the dealership. Say it with me….CULTURE. Ignored by only the bravest of souls who understand the […]

If It Were That Simple, You Wouldn’t Have Done It Yet…

Things are changing. So fast, they’re staying put, at least for the most part. It usually brings a smile to my face when they phrase “We’re doing well. Things could be better, but compared with (fill in competitor) we’re actually doing fine/well“, is muttered for two reasons. First, it’s part of our selection process and […]

Are You Waiting? Still? Well…..Goodbye!

This is officially the beginning of the end for many. December 27, 2011. There will be a moment over the next couple to handful of years in which you'll reflect back to this post (or others like it) and say "oh crap". Or it may be the longer rendition which usually sounds something like "Why […]

Accountability. Denial. Cover Up. A Losing Game.

We all come to proverbial "forks in the road" when it comes to performance, to delivering, to being reliable, to following up and ultimately to understanding what it takes to be better. There are mainly two types of being in business, away from the actual retail transaction if you look at things in very simple […]

Four Down, Seventeen Thousand To Go

The last four years have been a blur. Everything has been. From search to social. From template to script. From inbound to outbound. From high line to in line. From DMS to CRM. There have been times where the greatest part of building has simply been the lack of tearing down. It’s been work, even […]

Quick, The Shiny Object Just Moved! Ouch, It’s Your Vendor…

Don't read too much into the title, it's not a slam on your (fill in the blank) vendor, although many deserve to be taken to task. This is about what they have to deal with. If you've been under a rock this year or simply have not been paying attention, Google changed significantly three times. […]

Gut Check: What Are We Doing? Oh Yeah, Measuring!

Overstated? Maybe….but likely not. What are we doing? If we go by the numbers, and they're estimated but well known, we've got the second largest employer in the Untied States behind our back. The automotive industry is massive, even if you don't consider the associated businesses it keeps thriving. So, let's say we have a […]

Live By Process or Die By Process: A Message To Management

Dealers/General Managers and General Sales Managers, this is where the accountability starts: You and Process. I've not yet entered a store where the Internet business excelled despite management (ok, for more than one month). Heading into 2009, you must understand all of the fundamentals, be able to speak to the critical points with ease, know […]