IM@CS Survey: Getting Serious About Online

What will it take for dealers to get serious about online and focus on what drives traffic today and going forward?  It's a question asked often nowadays but not answered.  So, what do you think is the number one spur to get dealers to act and why?

1. Dealers/GMs understanding online more, or
2. Vendors making it easier to understand and work with them, or
3. OEMs somehow mandating minimums/standards, or
4. More dealers going out of business because they chose to ignore it (trickle-down effect)

Please leave as many comments as possible so we can also tailor some of the blog content going forward for more relevancy.

Thanks!  -IM@CS

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