Chat Up Your Inventory: Leverage Chat to Reach In-Market Shoppers and Win the Sale

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Date: Friday, Feb. 13, 2009
Time: Noon to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE Click Here

Online advertising allows car buyers to connect with you in myriad ways: making a phone call, sending an email, visiting the store or clicking over to your store's website. The growing use of chat among online shoppers creates an additional channel to reach in-market shoppers and compete for their business. This webinar outlines the new communication strategies required to engage internet car buyers and stay with them throughout their shopping process.

In this session led by Kathy Kimmel, a Cars.com automotive consulting and dealer training manager, you'll learn how to:

  • Incorporate chat functionality into your online listings
  • Answer shoppers' questions and obtain their name and contact information
  • Encourage shoppers to set and keep an appointment
  • Follow up with prospects until they buy a car

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