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[Posted on 2010-10-06]
Title: The More Things Stay The Same, The More They Stay The Same October 6, 2010 We're considering making a big alarm clock. No, a BIG %^&*#$@ alarm clock. That way instead of waking up 10-100 dealers at a time, we can wake up 10,000. And folks, we all should know how big that clock has to be. 14 years of the automotive Internet, over 6 years for most OEM website programs and CRMs, over 3 years of SEO chatter... Click here for the blog >
[Posted on 2010-10-03]
Title: The Disappointment Your Customers Experience Comes From Within October 3, 2010 Let's face it, we're all consumers. Even the highest-paid CEOs in the world have to do it: shop and buy. They will engage a brand, a retailer, a transaction with one expectation in mind: satisfaction. Whether a $4 latte or a $4,000,000 property, there is a process we go through to self-determine the investment of time, research and transaction as well as intended outcome... Click here for the blog >
[Posted on 2010-10-01]
Title: Getting Ready For Digital Dealer And DrivingSales Executive Summit? Here's Some Tips October 1, 2010 Tickets? Check. Hotel? Check. Registration? Check. FlipCam? Check. SmartPhone? Check. A plan to make what you take back with you work? Ummmm. Not checked! Digital Dealer 9, DrivingSales Excecutive Summit and JD Power Internet Roundtable are right around the corner. Have you mapped out your sessions?... Click here for the blog >
[Posted on 2010-09-19]
Title: It Begs Being Said Again: Understand What You're Getting Into September 19, 2010 So, what's your newest carrot? What new shiny object has you mesmerized? Which vendor's widget has you seeing extra dollar signs? What in the heck are you thinking?!?! Two things are working against you... Click here for the blog >
[Posted on 2010-09-04]
Title: Crunch Time: Are Your Vendors out To Lunch? Or Are You? September 4, 2010 It's very telling, especially today, when a supplier doesn't deliver. Over-commit, under-deliver. While there is no such thing as 100% delivery, 100% of the time when there are variables like creative, interpretation, third parties and even technology... Click here for the blog >
[Posted on 2010-08-19]
Title: The Shortest Distance Between Two Lines Is A Straight Point August 19, 2010 Another day has gone by in our industry and where are we? Did we break a record? Did we start a trend? Did we figure something out? Chances are we're in the same place we were 48 hours ago. While we'll leave the guessing how much other businesses out there have changed to the "experts"... Click here for the blog >
[Posted on 2010-08-02]
Title: Floor Traffic Down? Invite Them In! (Including 5 Ideas That Work If You Do) August 2, 2010 Reading a number of great posts recently (while trying to ignore the blatant self-promotion via a popularity contest glorified by a number of industry members last week), all focused on getting dealers to make the shift to digital or social media, it hit me ince again... Click here for the blog >
[Posted on 2010-07-28]
Title: Let's Talk Next Spring (A Very Direct Monologue) July 28, 2010 After talking with Internet sales staff and leaving messages for management over the past months, I visited a prominent LA-area import dealer recently to see about getting a few minutes with the manager responsible for their web and eCommerce presence. After finally... Click here for the blog >
[Posted on 2010-06-17]
Title: Death By Response: You Lost Me At Hello! June 17, 2010 Let's take a moment to ignore the store front, avoid the showroom, shed technology and just get back to being human. Do you know how to talk and carry a conversation? Well, if you judge that by much of the email and phone communication going on at automotive retail, you'd be left with... Click here for the blog >
[Posted on 2010-06-12]
Title: Vendoritis Or Dealeritis: Part Deux June 12, 2010 After the recent seminars and events in the Los Angeles area it seems more clear than ever: dealers want to do more, are mostly eager to address new opportunities (or old ones sold as new), are baffled by new technology including social media, are looking at... Click here for the blog > Previous | Next
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