Monthly Archives: November 2010

It’s Cram Time. Were You Expecting It?!?!

Well if you didn't look, 2010 is nearly to a close. Last time you thought about it mid-year, it looked like 2010 would be clear sailing. Well, now it's cram time and you must be thanking the incentive and promotion gods (because they're on bid-time, even for the companies that usually don't). So while the […]

LA Auto Show Day 2…In A Nutshell

Oh, what's a show got on day 2 that it didn't have on day 1? Plenty….at least in the case of LA Auto Show. The day started off with the Green Car Of The Year Award…and Chevy (oops…Chevrolet?!?!) took honors with the Volt. Not a complete surprise as the buzz everywhere in LA-LA-land was electric. […]

LA Auto Show Day 1…In A Nutshell

Well that was a blur….and a pain in the feet. It's always that way after sitting in the office, or the car, or client's dealerships and OEM offices. But to stand for all but 90 minutes in a day is tough. Anyway, the day was full to say the least. After breakfast (Thanks Motor Press […]

IMACS To Speak At Upcoming Digital Marketing Strategies Conference In Napa

IM@CS is pleased to announce that President Gary May has been invited to speak at the upcoming PCG 2011 Digital Marketing Strategies Conference in Napa, CA just prior to the National Automobile Dealers Association (NADA) conference in San Francisco. As things continnue to shift online for the automotive industry, the time dealers have to reassess […]

Quick, The Shiny Object Just Moved! Ouch, It’s Your Vendor…

Don't read too much into the title, it's not a slam on your (fill in the blank) vendor, although many deserve to be taken to task. This is about what they have to deal with. If you've been under a rock this year or simply have not been paying attention, Google changed significantly three times. […]

When The River Runs Dry…Pave It!

Retrench! Dig in! Block and tackle! Just wait! Awww bullshit…. More and more today it seems that the chasm between the "doers" and those choosing "planned obsolescence" is growing. You hear a lot of good stories out in the field about who's doing what and which dealers are killing it. Then the numbers come in. […]