Monthly Archives: October 2009

Why Hit The Panic Button When You Can Hit The Simple Button?

Can't you just hear it in the background when you try to explain the shift to digital/social marketing from traditional 'push' marketing to a business like, oh let's say, a car dealer? A chorus fills your head from 1978: "Aaahh Freak out!  Le Freak, C'est Chic, Freak out!". Scary enough, our sales volumes are near […]

Reputation Management: The Good, The Bad And The Ugly

This post should really be titled: Reputation Management: Can't I Just Ignore It? It's amazing that another year, and some great social media presentations, has passed with dealers still not understanding that they live and die by their reputation. They know it, they don't understand it. Or else everyone would be tackling their Achilles' heel. […]

A Week In Vegas Automotive Style (In A Few Paragraphs)

It's the conference time of the year for the automotive biz and this last week didn't disappoint. Having attended both the first-ever DrivingSales Executive Summit and the venerable JD Power Internet Roundtable it was clear, to some degree, as to what the leaders are looking for, discussing and sharing.  My first observation? Not enough dealers […]