Monthly Archives: September 2009

The Great Dealership Debate That Shouldn’t Be

"Hear ye, hear ye! For all of you, thou shalt be indentured in thar' olde sales department.  And for the rest of ya blubbering fools, 'yer lucky to call the Internet department over yonder home!"  Boy, sounds like a clip right out of a bad Tom Cruise period movie about horse sales from the 17th […]

Moving The Needle: From A Get Together To A Ground Swell

It is going to take lots more than talk, snake oil and rain dances to turn our hobby back into an industry with integrity, consistency and accountability (if we even had those in the first place).  It is more than about time to make change rather than simply talk about it. Somewhere between the low-ball […]

Everything About Social Media That Can Be Explained In A YouTube Clip (Where Else Would It Be?)

This has to be the easiest post ever. And probably the best since it’s in someone else’s voice (video). This is one of the best ways to ingest some compelling data around social media, even if you take it with a grain of salt. Whether you believe in the fundamentals of social media or not, […]

Powered Webinar: From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

  Live Webinar on Thursday, September 17th Featuring Newell Rubbermaid, The Community Roundtable and Powered A successful social marketing program requires the same comprehensive, well-planned approach that traditional marketing programs demand, and it entails careful consideration of how your company will participate. At the heart of most social marketing programs is some form of online […]

Come On! What’s Social About A Price? Nothing!

After tip-toeing around this subject for most of the year, it's time to take a more direct approach.  With more car dealers using "social' media these days, seeing the overwhelming amount of non-conversations are staggering!  A quick visit to the majority dealer accounts on Twitter and Facebook reveal the following: use of what are supposed […]

First Of The Month Syndrome: You’re Not Starting Over

Month end is behind you, save for those few deals that are going to be back-dated to August 31. Hopefully with C.A.R.S. you didn't need to do that. Now it's a whole new month and you're thinking "I'm at zero, clean sheet of paper, time to hit my numbers!"  Since we know so many people […]