Monthly Archives: April 2009

Webinar: Ward’s eDealer 100

Ward's Dealer Business Editorial Director Cliff Banks will introduce you to successful dealers from the Ward's e-Dealer 100, each of whom have implemented unique sales strategies for driving sales.  The Ward's e-Dealer 100 is considered the industry's benchmark for measuring top franchised new car dealerships by Internet sales, and we've selected dealers from the list […]

Cutting To Save Costs Can Cost You Greatly, So What’s Next?

It's so much a part of business today: cost cutting, staff reductions, marketing cancellations, disappearing perks. Even companies that are profitable and efficient are not exempt from the slashing and hacking (that makes sense, right? right?). Needed? Absolutely! Done right? No way! What can you honestly expect when you're name (and more) is not out […]

Webinar: Industry experts REVEAL THE POWER of 1st Party Leads

  FREE WEBINAR By now you understand the capabilities (and limitations) of 3rd party leads. But have you heard of 1st party leads? Join our interactive webinar and learn how generate the highest quality leads directly from your website. What You Will Learn: 1st party leads close at a higher rate with higher profits Not […]

Digital Dealer in 500 Words Or Less (It Should Be Way More…)

If you could find a fundamentally harder time to think about events, traveling, speakers and spending time (and money) in Las Vegas, it would be a stretch.  Fact is that you would be justified by not even thinking about anything but 'the next customer' right now. For the 420 plus dealership staff that just spent […]

Because it’s whatcha whatcha whatcha want!

Let's face it: everything that happens is due to your choices. Your job. Your successes. Your failures. Your knowledge. Your doubt. Your leadership. Your mindset. Your resistance. Nothing defines us more than…us. Performance is an indicator of readiness, focus and opportunity. So why is it that the more things change, the more people want to […]

How to Use Social Media to Attract More Customers – Free Marketing Webinar

Businesses now have the power to leverage the Internet — search engines, blogs, social media — to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our […]

What Are You Paying Attention To? You…Or The Customer?

You know what? I can't blame you!  Now days it so easy to just think about yourself and your needs when a customer comes through the door toward you. Things are so slow on the showroom floor, you might have to role play with a set of 22" chromes (but they might not talk back) […]

If Opposites Attract, Why Didn’t I Sell 30 Cars Last Month?

Let's face it, if the simple fact was that opposites attract, every dealership would sell out of cars…every month. Actually, that's not quite true. Opposites do attract, but we're talking about much more serious issues than simply attraction. Why in the world would someone want to buy from you? First, there's the typical stuff: Are […]