Monthly Archives: March 2009

IM@CS Featured on BlogTalkRadio’s Lunch With Phil Again!

Today Philip Zelinger of AdAgencyOnline.net invited IM@CS back to discuss social media and a few SEO fundamentals. With the issues that are being faced in today's market, it's important to be able to leverage technology in a timely, relevant and conducive manner. Branding is one of the only areas that is still controlled at the […]

How Best To Help During The ‘Auto Crisis’: IM@CS Breaks Silence

With the exception to recent Twits (@imacsweb on Twitter) on the state of the auto industry in the form of short blurbs and links, I've steered clear of commenting deeper. This blog's focus (and definitely going forward) is to educate, motivate, inform, guide and challenge…let alone be a positive light rather than a black hole. […]

Webinar: Stimulating Profits: Used Cars Drive Sales Success in 2009

Industry Roundtable Discussion With: Mitch Golub, president, Cars.com Art Spinella, president, CNW Marketing Paul Taylor, chief economist, NADA With sales of used cars expected to return to 40 million-plus units in 2009, used-car sales stand out as a bright spot in automotive retail. For consumers concerned about their purse strings and possible job losses, buying […]

Success: A Four-Letter Word? Not Today

It used to be, by common knowledge, that success was defined by work (and how much you did). Now days it seems success is defined by smaller multi-million dollar losses, one more gizmo sold than the competition, not spending anything compared to what you did last year and more or the like. I'm not the […]

Cracking The Code: Marketing Presence

What is it about marketing that has dealers so perplexed? It's not the act of marketing your brand, inventory, service panache, amazing staff, luxury facility, location, exclusive offerings and more that matters as much as how you do it and the completeness of your marketing. It used to be enough to 'silo' advertise: one ad […]

Webinar: Using Your News To Drive SEO

                                     With more than 70 million people getting their news online every day, your news is about more than just reaching the media. Your news can be a powerful tool to directly reach the millions of people searching for information online, drive traffic to your website and maximize your […]

Webinar: Social Marketing – This ROI is Too Good to Be True

Join Next Century Media (NCM) Global, Powered and HubSpot on Wednesday, March 25th, for our upcoming Webinar, "Social Marketing: This ROI is Too Good to Be True!", which will broadcast live at 2:00 PM CST.  Register to attend today! Our discussion topics include: Results of NCM's newly-released research study – 2008 Social Marketing ROI Report […]

You Might Drop The Ball, But Don’t Let It Become An Anchor

When you're in sales, management or any position dealing with customers, you're likely to do it: drop the ball. It's part of the continual education process. Even today with unbelievably well-working software, applications, technology and our electronic leashes, it's inevitable that you'll not do what you were supposed to do. So why do some people […]

How Are Your Numbers? It Is A Numbers Game Alright So Change Things!

Anyone with a background in sales has heard, read and/or said the following: "it's a numbers game". And it's amazingly true no matter what your industry or product. The best in any field contact, communicate and retain better based on the fact that they've got to get to more people. So what is your excuse? […]